Dr Seth Kirby

Senior Lecturer

School of Science & Technology

Staff Group(s)

Sport

Email: seth.kirby@ntu.ac.uk
Phone: +44 (0)115 848 3428
Publications: Go to Dr Seth I. Kirby's publications

Role
Career overview
Research areas
External activity
Publications
Press
Course(s) I teach on
UN Goals

Role

Seth is the MSc sport management course leader and module leader across various sport and leisure management areas, including event management and sport ecology. He specialises in sport management with a research focus on event impacts and legacies.

Career overview

Seth joined Nottingham Trent University in September 2019 as a Lecturer and was promoted to Senior Lecturer in October 2023. In 2022, he was awarded his PhD in mega sporting events from Anglia Ruskin University. He achieved Fellow (FHEA) of AdvanceHE in May 2023. Following this, Seth co-founded the Ultra Running Research Network (URRN) in October 2023. The network is an international group of academics and practitioners working on ultra running across the world.

Prior to joining Nottingham Trent University, he worked at Sheffield Hallam University and Leeds Beckett University. Seth’s professional background is in marketing, communications and events. During this time he worked for a range of organisations including the Environmental Association for Universities and Colleges (EAUC, now The Alliance for Sustainability Leadership in Education).

Research areas

Event impacts, legacy and and strategic leveraging
Environmental sustainability
Ultra running
Urban regeneration

External activity

Media contributions

Seth has written, contributed to and been featured in media outlets such as Sky News:

Three Years of Progress: A Review of Sustainability across the 2021-2024 Olympic Cycle. The Sport Ecology Group & The Sustainability Report (July 2024).

Small Business Event Leveraging. InsideEvents Podcast (November 2023).

Sport and climate action report. 17 Sport (November 2021).

The sustainability crisis of the Olympic Games. SportBusiness (September 2021).

Tokyo 2020 reflections on the Olympic Games. Ticker News, Australia. (August, 2021).

Tokyo Olympics: Are organisers prioritising revenue over safety as cases of COVID-19 surge? Sky News (July 2021).

Tokyo 2020: with no spectators, local sponsors lose out. The Conversation (July 2021). Republished in Fast Company.

Membership of professional bodies and groups

Seth is a member of bodies and groups including the European Association for Sport Management (individual member), Sport Ecology Group (associate member), Leisure Studies Association (individual member) and The Football Collective (individual member). Additionally, he is the Co-Founder of the Ultra Running Research Network (URRN).

Scholarly activities

Seth is a reviewer for journals including Managing Sport and Leisure, and an editorial board member for Event Management.

Publications

Kirby, S. I., Duignan, M. B., (2020). Searching for Sites of Liminality in Giga-Events. In: Lamond, I. R., Moss, J., (eds). Liminality and Critical Event Studies: Borders, Boundaries, and Contestation. Cham: Palgrave Macmillan, 99-118. https://doi.org/10.1007/978-3-030-40256-3_6

Wise, N., Kirby, S. I., (2020). A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. 23 (1), 72-87. https://doi.org/10.1080/17430437.2018.1555220

Kirby, S. I., Crabb, L. A. H., (2019). Priming Host City Physical Legacy Plans: The Bidding Chronicles of Brazil’s Derailed Sporting Event Infrastructure Projects. Event Management. 23 (4/5), 627-640. https://doi.org/10.3727/152599519X15506259855724

Kirby, S. I., Duignan, M. B., McGillivray, D., (2018). Mega-sport Events, Micro and Small Business Leveraging: Introducing the “MSE-MSB Leverage Model”. Event Management. 22 (6), 917-931. https://doi.org/10.3727/152599518X15346132863184

Duignan, M. B., Kirby, S. I., O’Brien, D., Everett, S., (2018). From ‘clone towns’ to ‘slow towns’: Examining festival legacies. Journal of Place Management and Development. 11 (3), 350-366. https://doi.org/10.1108/JPMD-07-2017-0071

Selected conference presentations and speaker invitations

The commercialisation of ultra running: what does it mean for the ultra running community? Ultra Endurance Sport Symposium. 12 July 2024, Liverpool John Moores University, UK.

Rewiring the greening of host cities: Birmingham 2022 and the prospects for social sustainability development. 13th Play the Game Conference. 4-7 February 2024, Trondheim, Norway.

Events in the City: Planning, People, Networks, Places and Impacts. 1 February 2024, Norwegian School of Sport Sciences, Norway.

Birmingham 2022, Satellite Sites and Local Organisational Development: The Legacy Of The Cycling Time Trial On The Black Country Region. 31st European Association for Sport Management (EASM) Conference. 12-15 September 2023, Belfast, UK.

Birmingham 2022, Small Business Access And Enterprise Development. 30th EASM Conference. 5-8 September 2022, Innsbruck, Austria.

Digital learning through partnership: using socials for sports product launches. Innovative Digital Assessment Micro-symposium. 9 March 2022, Trent Institute for Learning and Teaching (TILT) Flexible and Online Learning Group, Nottingham, UK.

Expanding and utilising your network. Social Media Workshop. 3 November 2021, The Brand Education, Nottingham, UK.

Facilitating digital assessment participation: A case study of Twitter application across sport management students. TILT Flexible and Online Learning Group Symposium. 12 May 2021, Nottingham, UK.

See all of Dr Seth I. Kirby's publications...

Press expertise

Events and urban space
Environmental sustainability in sport
Ultra running development
Small sport and leisure businesses and marketing
Mega sporting event impacts and legacies

Course(s) I teach on

COURSE

Sport Management - MSc

Postgraduate taught | Full-time / Part-time / Sandwich
https://www.ntu.ac.uk/course/science-and-technology/pg/sport-management