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Seth Kirby

Seth Kirby


Department of Sport Science

Staff Group(s)


Seth is the module leader across various sport and leisure management areas, including event management. He specialises in sport management with a research focus on event impacts, international sport marketing and sporting event legacies.

Career overview

Prior to joining Nottingham Trent University, he worked at Sheffield Hallam University, Leeds Beckett University and Anglia Ruskin University. In 2022, Seth was awarded his PhD in mega sporting events from Anglia Ruskin University. Seth’s professional background is in marketing, communications and events.

Research areas

  • Event impacts and legacy
  • Mega sporting events
  • Small sport and leisure businesses and marketing

External activity

Media contributions

Seth has written, contributed to and been featured in media outlets such as Sky News:

17 Sport - Sport and climate action report (November 2021).

The sustainability crisis of the Olympic Games. SportBusiness (September 2021).

Tokyo Olympics: Are organisers prioritising revenue over safety as cases of COVID-19 surge?

Tokyo 2020: with no spectators, local sponsors lose out. The Conversation (July 2021). Republished in Fast Company.

Membership of professional bodies

Seth is a member of bodies including the European Association for Sport Management, Leisure Studies Association and The Football Collective.

Scholarly activities

Seth is a reviewer for journals including Managing Sport and Leisure, and Event Management.


Kirby, S. I., Duignan, M. B., (2020). Searching for Sites of Liminality in Giga-Events. In: Lamond, I. R., Moss, J., (eds). Liminality and Critical Event Studies: Borders, Boundaries, and Contestation. Cham: Palgrave Macmillan, 99-118.

Kirby, S. I., Crabb, L. A. H., (2019). Priming Host City Physical Legacy Plans: The Bidding Chronicles of Brazil’s Derailed Sporting Event Infrastructure Projects. Event Management. 23 (4/5), 627-640.

Wise, N., Kirby, S. I., (2020). A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. 23 (1), 72-87.

Kirby, S. I., Duignan, M. B., McGillivray, D., (2018). Mega-sport Events, Micro and Small Business Leveraging: Introducing the “MSE-MSB Leverage Model”. Event Management. 22 (6), 917-931.

Duignan, M. B., Kirby, S. I., O’Brien, D., Everett, S., (2018). From ‘clone towns’ to ‘slow towns’: Examining festival legacies. Journal of Place Management and Development. 11 (3), 350-366.

See all of Seth I. Kirby's publications...

Press expertise

  • Mega sporting event impacts and legacies
  • Events and urban space
  • International sports marketing

Sustainable Development Goals

I support these SDGs