Seth is the module leader across various sport and leisure management areas, including event management. He specialises in sport management with a research focus on event impacts, international sport marketing and sporting event legacies.
Prior to joining NTU, Seth taught at Sheffield Hallam University and Leeds Beckett University. Seth’s professional background is in marketing, communications and events.
- Event impacts and legacy
- Mega sporting events
- Small sport and leisure businesses and marketing
Seth has written and been featured in media outlets such as Sky News and The Conversation:
Tokyo 2020: with no spectators, local sponsors lose out. The Conversation (July 2021). Republished in Fast Company.
Membership of professional bodies
Seth is a member of bodies including the European Association for Sport Management, Leisure Studies Association and The Football Collective.
Seth is a reviewer for journals including Managing Sport and Leisure, and Event Management.
Kirby, S. I., Duignan, M. B., (2020). Searching for Sites of Liminality in Giga-Events. In: Lamond, I. R., Moss, J., (eds). Liminality and Critical Event Studies: Borders, Boundaries, and Contestation. Cham: Palgrave Macmillan, 99-118. https://doi.org/10.1007/978-3-030-40256-3_6
Kirby, S. I., Crabb, L. A. H., (2019). Priming Host City Physical Legacy Plans: The Bidding Chronicles of Brazil’s Derailed Sporting Event Infrastructure Projects. Event Management. 23 (4/5), 627-640. https://doi.org/10.3727/152599519X15506259855724
Wise, N., Kirby, S. I., (2020). A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. 23 (1), 72-87. https://doi.org/10.1080/17430437.2018.1555220
Kirby, S. I., Duignan, M. B., McGillivray, D., (2018). Mega-sport Events, Micro and Small Business Leveraging: Introducing the “MSE-MSB Leverage Model”. Event Management. 22 (6), 917-931. https://doi.org/10.3727/152599518X15346132863184
Duignan, M. B., Kirby, S. I., O’Brien, D., Everett, S., (2018). From ‘clone towns’ to ‘slow towns’: Examining festival legacies. Journal of Place Management and Development. 11 (3), 350-366. https://doi.org/10.1108/JPMD-07-2017-0071See all of Seth I. Kirby's publications...
- Mega sporting event impacts and legacies
- Events and urban space
- International sports marketing