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Seth Kirby


Department of Sport Science

Staff Group(s)


Seth is the module leader across various sport and leisure management areas, including event management. He specialises in sport management with a research focus on event impacts, international sport marketing and sporting event legacies.

Career overview

Prior to joining NTU, Seth taught at Sheffield Hallam University and Leeds Beckett University. He is in the process of completing his PhD from Anglia Ruskin University. Seth’s professional background is in marketing, communications and events.

Research areas

  • Event impacts, legacy and leveraging
  • Mega-sporting events
  • International sport marketing
  • Small business and entrepreneurship
  • Critical event studies
  • Sustainable tourism and destination management


Kirby, S. I., Crabb, L. A. H., (2019). Priming Host City Physical Legacy Plans: The Bidding Chronicles of Brazil’s Derailed Sporting Event Infrastructure Projects. Event Management. 23 (4/5), 627-640.

Wise, N., Kirby, S. I., (2020). A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. 23 (1), 72-87.

Kirby, S. I., Duignan, M. B., McGillivray, D., (2018). Mega-sport Events, Micro and Small Business Leveraging: Introducing the “MSE-MSB Leverage Model”. Event Management. 22 (6), 917-931.

Duignan, M. B., Kirby, S. I., O’Brien, D., Everett, S., (2018). From ‘clone towns’ to ‘slow towns’: Examining festival legacies. Journal of Place Management and Development. 11 (3), 350-366.

See all of Seth I. Kirby's publications...

Press expertise

  • Mega-sporting event organisation and impacts
  • Events and urban space
  • Sport tourism and placemaking