Shu-Ting
Li

Why NTU…

Why did you choose NTU and your course?

Choosing to study Product Design was a natural decision for me. With over seven years of experience in the manufacturing industry as a sales and two years as a web designer, I’ve always had a passion for drawing and crafting. I wanted to work in a field that I genuinely enjoy, and Product Design was the perfect fit.

Choosing NTU was partly the result of careful research and partly a matter of luck and destiny. I knew exactly what I wanted to study because of my experience and passion for design. I researched extensively online and attended open days at several universities. NTU stood out for its high employability rate, excellent facilities, and the confidence and pride I saw in its students. Seeing students speak so openly and proudly about their experiences convinced me this was the right place.

After joining, I have seen first-hand how supportive the tutors are and how strong NTU’s industry connections are. It really delivers on its promises and I am glad I made this choice.

Imagining myself studying at NTU and the excitement that came with it was what ultimately pushed me to apply for both the NTU and the scholarship. And guess what? I made it!

Tell us about your course – what has been your biggest challenge so far, and what have you enjoyed the most?

I am on a sandwich programme, which means I will do a placement year before my final year. The biggest challenge so far has been securing a placement in a very competitive job market. Thankfully, NTU offers fantastic support through the Employability Lab, professional practice sessions, guest lectures, and strong industry links. I feel well prepared and supported.

What I have enjoyed most is the camaraderie with my peers and the friendships I have built. That sense of belonging is priceless. I also love the learning experience itself as it is motivating, encouraging, and aligned with my passion.

What did you think about the course staff? How did they support your learning and university experience?

One of the aspects of NTU that exceeded my expectations and constantly amazes me is the course staff for the BSc Product Design course. Before starting, I was worried about handling the more technical aspects of the course. However, our course lead, tutors, and technicians are incredibly friendly, experienced, and supportive, which has made my transition back into academic life much smoother. I look forward to their feedback on every project because it helps me improve and learn continuously. Additionally, many of them have years of industry experience and generously share their knowledge and insights, which is invaluable for preparing us for future careers.

Have you been involved in any live projects of briefs on your course and, if so, can you talk about one you really enjoyed?

I’ve worked on five projects so far, and I’ve enjoyed each of them for different reasons. The one I enjoyed the most was the Cardboard Lighting Project. I’m quite satisfied with the outcome and produced several sheets of ideations and concepts that I consider some of my best sketches. I actually got to design and make a real light out of cardboard! The highlight was that my light was chosen for part of an exhibition for Nottingham Light Night 2025 and shown to a wider audience. This achievement makes me feel proud and has significantly boosted my confidence.

Does the "real" NTU match what you'd imagined? How does it compare with your friends' experience at other universities?  

My experience at NTU is vastly different from my past educational experiences. At NTU it’s much more hands-on. We don’t have any exams (such a novel idea for an Asian student!). Instead, we work on projects, gaining experience, knowledge, and skills from what we do.

It’s tangible and requires you to be present for every class. I haven’t missed a class since the course started, and I’m excited about what I’m going to learn everyday.

Additionally, you build up your confidence along with your portfolio with each project. Every project is designed with careful consideration, aiming to develop different skill sets step by step. My friend, who’s a tutor at another university in the UK, is equally impressed with the efficiency of this course.

What do you like to do in your spare time, outside of class?

I love taking scenic drives to the Peak District. It is one of the UK’s most famous natural spots and I enjoy the crisp air, stunning landscapes, and peaceful atmosphere. It is the perfect escape and does wonders for a designer’s creativity.

Is Nottingham different to home? Have you enjoyed living here? Tell us how you adapted to life in your new city.

Nottingham is definitely different from home, but it also shares similarities with my hometown, Taichung. It is an inclusive and vibrant city with a unique character. I love that it feels lively without being overwhelming, as you can always find your own quiet corner when you need it.

There are plenty of great restaurants and food stands, including Asian options, which is a big plus for me. Being close to the Peak District and Sherwood Forest also makes it perfect for anyone who enjoys outdoor activities.

Adapting to life here was actually quite straightforward. I focused on making friends and building connections, and I feel very fortunate because my peers and students from other year groups have been so friendly and welcoming. Many of them are also from different countries or other parts of the UK, so they understand what it feels like to be far away from home. We share our stories and cultures with each other, and that exchange really helps you feel less alone.

The one thing I am still not completely used to is the weather. It is much colder than home and the winters can be challenging at times. However, the cold actually makes me look forward to Christmas even more. Nottingham’s Christmas Wonderland was one of the highlights for me. The atmosphere was magical, with festive lights, markets, the Observation Wheel, and other attractions, all creating a truly special experience. It is so different from Taiwan, where you barely feel winter at all. Here, you can even see a little snow, and I absolutely love snow, so that is definitely a bonus.

My way of coping with the cold is simple: keep warm and enjoy plenty of hot chocolate while soaking in the festive spirit. Overall, Nottingham is a balanced and welcoming city, and settling in here has been a very positive experience.

You’ve also been working during your studies. Please could you tell us more about your job(s)? How did you find them and what do they involve?

I am in my second year and have had three part-time jobs, all through NTU:

• Creative Assistant in the NTU Student Studio, working on real-world briefs to design graphics and branding packs.
• Student Mentor for the ADBE department, supporting first-year students, sharing advice, and helping with events.
• International Inquiries Assistant in NTU’s International Development Office, responding to questions from prospective international students.

I found these roles through Unitemps, NTU’s student job platform. My tip is to subscribe early so you receive notifications and apply for roles that interest you, even if you are unsure about your qualifications. Keep applying to as many as you can. Do not be discouraged if you do not succeed at first, as every application is a valuable experience that will help you improve and succeed next time.

As you were one of our scholarship winners, please could you share your top tips for writing a scholarship application?

Show the best version of yourself. Highlight your experience, motivation, and achievements, and do not be afraid to revise multiple times. Ask others for feedback and keep improving your draft. Most importantly, believe you deserve it, even if you have doubts. Confidence and persistence make a big difference.

Lastly, if you could give one piece of advice to our future students from Taiwan, what would it be?

Be proactive and step out of your comfort zone. Whether it is making friends or speaking up in class, taking that first step will boost your confidence and open new opportunities.

I used to be very shy and struggled with stage fright, but pushing myself to participate helped me grow. NTU is a safe space where you can make mistakes and learn from them. There are strong support systems in place, which can feel very different from the working world in Taiwan. So be bold and give your best effort.

This practice will also prepare you for interviews and presentations, even if you face language barriers. Take that leap of faith and you will be glad you did. And remember, never hesitate to ask for help when you need it, as there is always someone willing to support you.

How would you promote NTU to potential students in 10 words or fewer?

Supportive staff and hands-on projects to realise your design dreams.