Aarushi
Koyarh 

Why did you choose NTU and your course?

I chose NTU’s M.A. in Luxury Brand Management because I wanted to understand the business and strategic side of an industry I was interested about. The course offered the ideal mix of luxury, consumer behaviour, brand strategy and commercial thinking, alongside an international perspective.

What was your favourite thing about studying in the School of Art & Design?

I loved being surrounded by people from different creative and academic disciplines, which encouraged me to approach luxury from perspectives beyond aesthetics. It taught me to connect creative thinking with consumer and commercial considerations.

What do you think of the course facilities?

The facilities had a very collaborative environment. The faculty encouraged independent thinking and experimentation. Working in industry since graduating has shown me how imp those same qualities are when applied to real commercial problems.

Did you get a chance to work on any live projects or competitions during your studies?

The course gave me opportunities to work on industry-relevant research - through my dissertation on consumer responses to luxury price increases. It improved my academic skills  to structure ambiguous questions, analyse information and translate research into actionable insights.

Did you get involved with any other opportunities at NTU?

I was a Course Representative and Co-Editor of The Fashionist, and was also a mentee with Fashion Minority Report and shortlisted for the Richemont Student Engagement Day. These experiences really helped me with my communication and leadership skills beyond the classroom.

What job are you currently doing and what does it involve?

I currently work at a luxury celebrity talent management company called C&C Talent in Mumbai. I coordinate brand–talent across multiple concurrent campaigns. My role involves commercial coordination, market and competitor research, stakeholder management and managing projects from opportunity through to execution.

How has your experience at NTU helped you in your current role?

Of course, NTU built my research skills, analytical thinking and communication skills, which I use daily when evaluating markets, understanding brands and developing partnership opportunities.

What would your advice be to current Art & Design students?

Always say “yes” to opportunities and push yourself outside your comfort zone. Stay curious beyond your immediate discipline and, most importantly, don’t feel pressured to have a perfectly linear career path - the ability to transfer your skills across industries can become one of your greatest strengths.

What was the process of getting to where you are today?

My journey has been shaped by curiosity, taking opportunities and being willing to step outside my comfort zone. I started with a degree in History, moved to the UK to study Luxury and went on to gain experience with Louis Vuitton before moving into talent partnerships and commercial brand collaborations in Mumbai. Each experience has helped me build a broader understanding of brands, consumers and business, while also showing me that a career does not have to follow a straight line.