Emma
Swingewood

Why did you choose to study at NTU?
“I completed BA (Hons) Fashion Marketing and Branding at NTU and therefore thought I would continue my studies here as I knew Nottingham and the campus well. I thoroughly enjoyed studying my undergraduate course within the School of Art & Design, thus wanting to continue my MA academic journey at NTU.”

What motivated you to further your education with a postgraduate qualification?
“I firstly chose to study a Masters course due to being passionate about marketing and the fashion industry. It is an area I wanted to gain a deeper understanding in and I wanted to challenge myself further. I also believe that having a postgraduate qualification will make me stand out to future employers.”

What do you enjoy most about studying MA Fashion Marketing?
“The global aspect of the course is something I have found thoroughly interesting. Learning about the fashion industry within various cultures is something I have enjoyed. To support this, the international diversity on the course has provided me with key insights into other cultures and taught me invaluable teamwork and communication skills.”

How do you find the course facilities?
“Having access to multiple Adobe creative software has really enhanced the quality of my work as I have been able to present it to a more professional standard. We have also had the opportunity to hear multiple guest lecturers within the marketing, buying, financial and social media industries."

Can you tell us a little bit about your project?
“My thesis is related to the role of virtual reality within the fashion industry. I firstly looked at the current and future micro and macro trends within the environment and acknowledged that virtual reality is a very much current and influential concept. With a desired job as a fashion marketer, the idea of targeting consumer both online, offline, virtually and within reality is very exciting.”

Why would you recommend Nottingham for students studying Art & Design?
“Nottingham is a very lively city, with events taking place most weekends. These include food markets, craft fairs, vintage sales or ice hockey games. As creative city, Nottingham is full of art galleries, independent artists, designers and entrepreneurs.”