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George Shapland


United Kingdom
FMB has encouraged me to commercialise my creative and out-the-box thinking.

More about George

Why did you choose NTU and your course?

"I loved the whole buzz of the city and NTU felt like a home away from home. NTU also has great links to industry and is really well respected within the creative arts, fashion and business worlds."

What is your favourite thing about Fashion Marketing and Branding (FMB)?

"FMB has encouraged me to commercialise my creative and out-the-box thinking. My favourite thing about the course is the many opportunities you get to mix with industry – including live briefs with major brands and an optional placement module."

Have you worked on any live projects or competitions on your course?

"As part of a live brief with Gymshark, I won a placement with them for my 3-year Customer Retention & Loyalty business strategy that outlined new ways they could retain their customers and reward them for their loyalty. Gymshark reviewed all our projects and I was fortunate enough to be invited back to their Head Office to present my ideas to their team. From that experience, I was lucky enough to gain a 2 week placement with their Retention & Loyalty Teams, coming up in 2021!

I also won the FMB Leadership & Studentship Award for my contribution to the learning community and my exemplary support to my peers."

Why did you choose to become a CERT Mentor this year and what are your aims within this role?

"Over the years I’ve built a close circle of people who have encouraged and inspired me every step of the way. As a result of this, my aim as a mentor has been to give students the encouragement, motivation and self-confidence they need to aim high and build a really strong support network. During my time as a mentor, I’ve supported both staff and students during Welcome Week, assisted on open days, mentored students 1-2-1 and helped the school engage with and support the community."

How have you found the course facilities and course staff?

"The facilities and resources available to students at NTU are incredible. We are lucky to have access to some fantastic resources and programmes that are used in industry. Additionally, I cannot recommend my course staff enough; I honestly feel so fortunate to have been led by some incredibly inspiring individuals. They are all great mentors, and all the students have huge respect for them and the work they do."

What do you think about living and studying in Nottingham?

"Nottingham is a lively, independent and creative city. Living in Nottingham you have a wide variety of history, culture and creativity at your fingertips. There’s a HUGE independent scene, including some quirky stores, alternative bars and incredible restaurants. When you get here, you have to go to Hockley. There’s a really creative atmosphere and an eclectic mix of independent businesses to keep you busy for hours!"

If you could give new students some advice what would it be?

"My advice would be to just throw yourself into everything. There are endless opportunities available to you, allow yourself to leave your comfort zone and try something new!"

What is next for you after NTU?

"Life after NTU looks bright! I have a full-time job offer on the table and I’m also considering returning to academic life in the future to complete an MBA."

Still need help?

+44 (0)115 941 8418
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