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Fashion Marketing and Branding BA (Hons)
- Level(s) of Study: Undergraduate
- UCAS Code(s): WN25
- Start Date(s): September 2023
- Duration: Three years full-time
- Study Mode(s): Full-time
- Campus: City Campus
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Entry Requirements:
More information
Introduction:
This course is all about marketing and brand strategy in the fashion and lifestyle industry. Throughout your time with us, you will dive into the secrets of how brands become unique and desirable, figuring out their unique selling points and how they position themselves in the market. Furthermore, you will discover the art of communicating with consumers through innovative ideas, strategic approaches, and stunning visual designs.
You will gain a solid understanding of marketing and branding theory, and the best part is that you'll get to put your knowledge into action! Learn how to use industry software like Adobe InDesign and Photoshop to bring your creative ideas to life and connect with consumers in a powerful way.
If you dream of a career in the global fashion industry, but you prefer business roles over design, this course is tailor-made for you. Don't worry if you're not from an art, design, or fashion background – no creative portfolio is required. All you need is a strategic mind and creative flair to excel in this fantastic journey!
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You’ll have the opportunity to complete a work experience placement of up to a year in length. Dependent on the duration of your placement, you could gain an additional Diploma or Certificate in Professional Practice. -
Attend guest lectures from industry experts and work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste. -
Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice. You will also enter high-profile competitions with major brands, professional bodies and industry leaders. -
Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo. You can also apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.
What you’ll study
Don’t just take our word for it, hear from our students themselves
Video Gallery
Careers and employability
Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry.
Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:
- Adidas, brand communication specialist
- ASOS, homepage assistant (menswear)
- BBC, media planner
- Chanel, brand ambassador
- Claire’s Accessories, content marketing assistant
- Firetrap, marketing executive
- Forty49, social media assistant
- Flannels, e-commerce assistant
- GAP Inc. trainee visual merchandiser
- Grazia magazine, media planner
- Harrods, assistant project manager
- Jigsaw UK, brand marketing assistant
- L’Oréal, new media developer
- Michael Kors, marketing assistant
- Marks & Spencer, press admin assistant
- Oasis, marketing assistant
- Paul Smith, PR assistant
- Prism Communications, digital marketing executive
- Unidays, social media officer
- Vivienne Westwood, licensing assistant.
Work placement and internship opportunities
You’ll have the opportunity to complete a nine-week work placement in the second half of Year Two. You’ll be responsible for securing your placement, but you’ll receive advice and support from course tutors and the University’s Employability team.
You’ll also have the opportunity to complete a longer placement, with the chance to gain an additional Diploma or Certificate in Professional Practice, dependent on duration. Course tutors and our Employability team are on hand to support you in applying for placement and professional practice opportunities.
The course has an established network of industry partners that it works with, and new placement opportunities become available each year.
- ASOS
- Jimmy Choo
- Whistles
- Look magazine
- Diesel
- Christian Dior Parfums.
YouFirst - working with our Employability team
Studying a creative degree in a large university has many benefits, none more so than having access to a large employability team.
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies, and for up to three years after completing your course.
Links with industry
The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU’s Employability team, they will prepare you well for employment. Students have recently completed live projects with:
- Ben Sherman
- Gymshark
- Asics
- Sunspel
- Boots skincare & Cosmetics brands
- Lacoste.
Recent guest speakers have included;
- Sean Pillot de Chenecey, a marketing consultant, ethnographic researcher and social / cultural expert
- Hywel Davies, Director of Writers Bloc, journalist and fashion writer (Vogue, Wallpaper, Arena, Elle, Sleazenation, Nylon, Tank, The Guardian)
- Dips Patel, Global Business Development, product and marketing director
- LS:N Global, Consumer Insight, Innovations and Trend Forecasting agency
- Els Dragt, Trend Researcher and Author of How to Research Trends
- Anthony Tasgal – Author of "The Storytelling Book" and "The Inspiratorium"
- Geraldine Warry – Futurologist
- Ari Peralta – Founder & CEO of Arigami
Creative Industries Federation
We are members of the Creative Industries Federation (CIF), which means students in the Nottingham School of Art & Design have the opportunity to sign up to free student membership. Creative Industries Federation are an organisation that represents, champions and supports the UK’s creative industries and membership grants students exclusive access to their selection of resources and events to help advance your career and connect with industry.
What our students are doing now
Fashion Management students host International Women's Day Event
To celebrate International Women’s Day, our Final Year Fashion Management students hosted a community event with inspirational industry experts.
Fashion students attend design brief workshop with iconic Nottingham designer
NTU alumnae becomes first UK winner of Cannes Young PR Lions competition
Campus and facilities
How to apply
Apply through UCAS.
Getting in touch
If you need any more help or information, please email our Admissions team or call +44 (0)115 848 4200.
You can apply for this course through UCAS. If you are not applying to any other UK universities, you can apply directly to us on our NTU applicant portal.
Application advice
Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.
Writing your personal statement
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