More about Natasha
What made you choose to study at Nottingham Trent University (NTU)?
“I was unsure what I wanted to study after school but I knew it was something related to fashion. I went through every course on UCAS and it came down to Fashion Management, Fashion Communication and Promotion or Fashion Marketing and Branding (FMB) at NTU. I went to various talks at the open day and it helped me realise that FMB was the course best suited to me.”
Tell us about some of the live project opportunities you've had.
“The live project that I have most enjoyed was part of our Marketing Strategy and Communication module. We were set the task from Lacoste Chaussures to create a sneaker collaboration; we had to choose another brand and justify why we chose them for the collaboration. The top three students were chosen to present a ten minute presentation to the Lacoste marketing team. I was chosen to do this and I was very proud to be able to present my ideas back to such a well-established brand!”
Have you undertaken any work placements so far on the course?
“In Year Two I completed a ten week work placement as part of the course as a PR intern at Diesel. My responsibilities included sample management for both womenswear and menswear, recording all requests, checking availability of samples and celebrity gifting. I also maintained the order of the showroom and assisted with the set-up of press days and other PR events.
“My placement at Diesel enabled me to gain further experience and once I had finished I was then offered an internship at Alexander McQueen as the womenswear PR intern. This time it was paid, which was a bonus. The accessories intern was also from NTU studying Fashion Management and the head of womenswear had also graduated from NTU!
“At Alexander McQueen I was in charge of all the show looks and commercial pieces. There was more pressure looking after those pieces, as they were one of a kind and worth tens of thousands of pounds. They were so beautiful so it was an honour to work with them. As an intern, every morning I had the responsibility of formatting all the press coverage that would be online or in magazines, as well as the newspapers which would end up being sent to the CEOs and Creative Director!”
Why would you recommend choosing to undertake a placement?
“Gaining these placements has given me invaluable experience to put on my CV. I learned that in the fashion industry, experience is vital! Having high grades but no experience compared to a lower grade with experience is more attractive to employers.
“It’s given me the confidence to work in the industry and has helped me decide where I want to work in the future. Finally, it has enabled me to gain so many contacts that I can use after I graduate which will hopefully help me secure a job!”