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Fashion Marketing and Branding Alumnae

George
Shapland

United Kingdom
hat’s really valuable is that you’re exposed to both the creative side of the industry and the more analytical, business‑focused side of marketing. It’s a perfect balance.

More about George

In this Alumni Spotlight, meet George Shapland, a Fashion Marketing and Branding graduate from Nottingham Trent University and now CRM Manager at Frasers Group. George shares how the course provided a strong blend of creative and analytical marketing skills, allowing him to shape his studies around his interests. He reflects on the value of live industry briefs, including a pivotal project with Gymshark, and how Nottingham’s creative community and culture helped prepare him for a career in the fashion and marketing industry.

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