More about Sophie
What made you choose to study at NTU?
"I knew a girl in the year above me studying Fashion Communication and Promotion and heard about the course from her. I booked to come along to an open day and it was this which swayed my decision. I was so impressed with the course and the University itself and the vast range of facilities it offered."
What do you enjoy most about Fashion Communication and Promotion?
"My favourite thing about the course is how vocational it is. I really feel like it covers a broad range of aspects in the fashion industry and it has helped me decide exactly what area I want to go into. It has also given me all the right skills for that role!
Have you worked on any live projects with industry?
"The course works very closely with companies on live projects so you can feel what it's like to be set real industry briefs. We have worked with Unilever, Pretty Polly and ANN INC. over the past few years. This year I'm working towards the L'Oreal Brandstorm competition which I think is my favourite so far. It's a brief to reposition their quirky brand Kiehls so that appeals more to male consumers. I'm enjoying this project as I don't usually work with male consumers so it's pushing me out of my comfort zone. It is also an international competition so it has scope to go a lot further!"
Can you tell us about any industry competitions that you've taken part in?
"We worked on a national student competition with All Walks Beyond the Catwalk, call DIVERSITY NOW! which asked us to look at the fashion industry's future beyond the stereotypes, and celebrates a wider range of beauty and body ideals. We could interpret this in any way we wanted, be it creatively through a zine or illustration, or more academically through writing an article.
"This competition was presented to us by our tutors and they really encouraged us to get involved with it. Professionals from the company also came in to the University and briefed us on the project, and what they stand for as a brand.
"I felt really pleased when I was selected as a winner! It's nice to have your work recognised and appreciated, especially when it's a topic I feel so strongly about!"
Can you tell us about some of the guest lecturers who have visited your course?
"The course has excellent industry links so there are always great talks with key names from industry. One of my favourites was a talk from Colin McDowell, a key journalist and influential speaker from the fashion industry, who spoke about what fashion is in today's society."
What do you think of the course staff?
"We have such a good support base on the course who are there to help through lecturers, workshops and tutorials."
What are the facilities like?
"The course has a lovely workspace in the Waverley building with computer rooms which are always easy to find a place in. The library is great because it has such a broad range of fashion magazines and books."
What do you like about studying and living in Nottingham?
"Nottingham has a great nightlife and student vibe to the city. It's not too big and not too small and having the campus right in the centre is such a bonus!"
Why would you recommend Fashion Communication and Promotion at NTU?
"I would really recommend my course as it has really broadened my horizons and given me such an industry grounding already. It is the perfect mix of creative and academic and no matter what you're most interested in you can adapt the course so it suits you."
Image credit: Sophie's winning work from DIVERSITY NOW!
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