The course has not only offered me a firm basis of the theory of media, branding, and communication in the digital age, but also shaped my skills in the use of technical equipment and software, critical thinking, and teamwork.
More about Kangyin
Since 2016, NTU has continued to develop their relationship with the Communication University of China (CUC) by delivering joint postgraduate courses in Beijing. Kangyin studied at CUC in his first year, taught by NTU academics, and then came to NTU to complete his second year.
Why did you choose to study the course?
“As I got my bachelor’s degree in German, I have great interest in communication, especially intercultural communication. After my two years of full-time work in a financial industry, I wanted to continue studying in order to better understand the world and myself. Therefore, I chose to study Media and Globalisation.”
Why did you apply to NTU?
“I’m taking part in a cooperation programme between NTU and CUC (Communication University of China). I really like the British culture and was always looking forward to studying aboard to enrich my life. NTU is famous for media and journalism, and has also won several big awards in the UK in the recent years, so I applied to study here.”
What have you enjoyed most about the course?
“My course is very student-centred. In each semester, we have a feedback meeting. We know our tutors and course leaders value our suggestions and advice, and we can see obvious improvements and changes each semester.”
What did you learn through visiting creative organisations such as New Art Exchange and Broadway Cinema? What did you enjoy most about this experience?
“Last year, the module Creative Industry and Digital Economy offered us several meaningful opportunities to communicate with local creative organisations in Nottingham such as New Art Exchange and Broadway Cinema. Having visited their companies, I have had access to a few in-depth discussions with them and now better understand how the independent cultural organisations keep flourishing and improving. It also gave me a better understanding of the difference between Chinese and British creative industries.”
Have you received any lectures or talks from guest speakers?
“All of the guest speakers who were invited by our module leader are local cultural industry talents in the UK. They shared with us how they conduct their businesses, absorb their funding, acquire their customers, broaden their scope and keep themselves alive in the fierce competition of the market. These experiences are very helpful for our future career development, and allow us to understand the current market situation.”
How has the course prepared you for a future career in the media or creative industries?
“The course has not only offered me a firm basis of the theory of media, branding, and communication in the digital age, but also shaped my skills in the use of technical equipment and software, critical thinking, and teamwork. I think this course really laid a solid foundation for my future career development, both in theoretical and in practical ways.”
In what way are you supported by the academic staff in your faculty?
“All of the staff in NTU are incredibly friendly and have helped me a lot. For example, our tutors gave us a lot of suggestions and useful information when we first came to the UK. The facilities in our library and online NOW are very advanced and the university offers free training and workshops to improve our employability. I have never felt helpless or alone during my study here.”