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Business Twilight Talk

City Campus

Two students studying in Newton
Public lectures | Seminars

Join us for our Twilight Talk series, delivered by our expert academics here at NTU.

Past event

Event details

Join us for our Twilight Talk series, delivered by our expert academics here at NTU. Whether you're a dedicated A-level or BTEC student, a passionate teacher, or a curious parent, these talks will ignite your curiosity and deepen your understanding of Business Studies.

These evening sessions promise to be relevant, interesting, and thought-provoking – a must-attend event for anyone eager to explore the ever changing world of Business. Refreshments will be provided.

If you have any further questions, please contact victoria.sutton@ntu.ac.uk

You must be 16 or over to attend this event.

Programme

Dr. Faisal Sheikh: The Accountant is Dead: Rise of the Accounting Engineer

The traditional accountant is being replaced by a new breed of professionals: the Accounting Engineers. This talk explores how technological advancements, data analytics, and automation are reshaping the accounting landscape. It challenges the outdated perceptions of accountants as mere number crunchers and highlights the emergence of multifaceted professionals who combine technical prowess with strategic insight. Attendees will learn how skills like coding, data visualization, and critical thinking are essential for thriving in this era. Discover how the Accounting Engineer bridges the gap between financial expertise and technological innovation, revolutionizing decision-making and driving value creation in a dynamic business environment

Ian Gregson:  How do businesses reach across the globe?

Any large organisation has multiple stakeholders with different needs. A truly global business deals with tremendous variation in international contexts. How can a company cope with increasing complexity as it moves to different markets across the globe? In the session we will explore the key issues in marketing, operations, along with intercultural factors, which impact on the international strategies of a number of global brands. Should companies exploit the “economics of simplicity” and grow by selling standardised products all over the world, or will success come from the ability to deeply adapt, understand, and seamlessly integrate into the local market?

Virtual Event https://www.ntu.ac.uk/about-us/events/events/2025/3/business-twilight-talk
Past event

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