NTU exhibition in conjunction with BLUEPRINT FOR ALL

Blueprint for All, formerly known as the Stephen Lawrence Charitable Trust, runs high impact marketing strategies and programmes, which inspire and enable young people from disadvantaged and underrepresented backgrounds to succeed.

All first year students on the Fashion Communication and Promotion course at NTU were tasked with designing a marketing strategy, which included a poster to encourage Gen Z or Millennials within the local community to engage with the Trust and to support the 2021 Change Makers Campaign.

The students worked in teams to execute the brief over a 4-week period. During the project both alumni and industry experts shared their experience and knowledge to support the students and project outcomes.

Poster by Paris Brown, Lucy Karpel, Padraig O Leary, Isabella Westley

Selected groups were then chosen to present their ideas before a judging panel at Blueprint for All, which included Urban Outfitter’s Art director, England Diep and Graphic Designer, Alissa Lad. Students from across the Fashion Communication and Promotion courses were also invited to watch the presentations.

Minal Tailor, Communication and impact Manager, Blueprint for All, commented on the project:

“We thoroughly enjoyed collaborating with Nottingham Trent University on this project and were extremely impressed by the calibre of work that was presented. Our original #Change Makers campaign sought to highlight some of the incredible groups and individuals we support, who are making huge differences within their communities. It was fantastic to see the unique, fresh perspectives that students approached this campaign with and how the originality of their final propositions would resonate with younger audiences.”

Poster by Lauren Bennett, Ellie Carter, Sam Garbutt, Jess Roach

Fashion Communication and Promotion students Verna Loncar and Gina Rowlinson shared their thoughts on the project:

"We discovered new ways of supporting Equality, Diversity and Inclusion and creating a better society. This has been eye-opening and invaluable."

Jason Forrest, Senior Lecturer, Fashion Management, Marketing and Communications, added: “Forming part of the new Fashion Promotion and Message module, the goal of the project was to address social justice within the year one curriculum. By incorporating equality, diversity and inclusion into course content, it helps to develop students’ knowledge around the topic and further support the impact this could make to marginalised groups with society.”

An exhibition will run from 30 April – 29 May in the Bonington building Atrium to celebrate the excellent work that has been delivered by the BA (Hons) Fashion Communication and Promotion first year students.

You can also view the exhibition online at: artsteps | BFA change makers campaign 2021 Exhibition