NTU graphic design graduates recognised at the D&AD New Blood Awards

Meg Chadderton who is a recent graduate from the graphic design course was awarded the Wood Pencil which represents the best of the year for her work titled: ‘CollabClub’ on the Penguin Books Brief. The brief set the students the task of reimagining the role of books, reading and authors for students aged 11 – 18, to enable young adults to engage with a wider range of books and authors who reflect a diverse and inclusive society.

Meg developed a workshop delivered in schools by authors from diverse backgrounds which encourages young people to read for fun, enhances literacy skills and celebrates the uniqueness of each student. By the end of the workshop, each student will have written a short story with themselves as the main character.

Meg commented:

“Working with children for the last five years, I am passionate about education and helping young people. It was really rewarding to be able to use my design skills to have a positive impact on the lives of children, all over the world. I had also never studied graphic design before coming to Nottingham Trent University, so to win one of the biggest design awards in the industry was a huge confidence boost and has made me even more determined to pursue a career in publishing.”

Graphic design graduate, Robbie Isaacs was awarded the iconic D&AD Yellow Pencil which represents outstanding work that achieves true creative excellence. Robbie completed a brief set by audio streaming and media services provider, Spotify which asked the students to create a feature within Spotify that helps people easily share their content and get people talking on their social feeds.

To answer the brief, Robbie created ‘Spotify Charts’ which focuses on the implementation of a personal version of the charts directly into the app, allowing users to see what their friends are streaming in real-time.