NTU graphic design graduates recognised at the D&AD New Blood Awards
Two recent graduates from the graphic design course at Nottingham Trent University have been named winners in the annual D&AD New Blood Awards.
The 'D&AD pencils' are a highly regarded accolade and celebrate the best in design and advertising within the creative industries. Championing emerging talent worldwide, the D&AD New Blood Awards involve a series of industry briefs across a range of disciplines including advertising, design, digital and marketing and awarding winning students with varying pencil levels.
Meg Chadderton who is a recent graduate from the graphic design course was awarded the Wood Pencil which represents the best of the year for her work titled: ‘CollabClub’ on the Penguin Books Brief. The brief set the students the task of reimagining the role of books, reading and authors for students aged 11 – 18, to enable young adults to engage with a wider range of books and authors who reflect a diverse and inclusive society.
Meg developed a workshop delivered in schools by authors from diverse backgrounds which encourages young people to read for fun, enhances literacy skills and celebrates the uniqueness of each student. By the end of the workshop, each student will have written a short story with themselves as the main character.
“Working with children for the last five years, I am passionate about education and helping young people. It was really rewarding to be able to use my design skills to have a positive impact on the lives of children, all over the world. I had also never studied graphic design before coming to Nottingham Trent University, so to win one of the biggest design awards in the industry was a huge confidence boost and has made me even more determined to pursue a career in publishing.”
Graphic design graduate, Robbie Isaacs was awarded the iconic D&AD Yellow Pencil which represents outstanding work that achieves true creative excellence. Robbie completed a brief set by audio streaming and media services provider, Spotify which asked the students to create a feature within Spotify that helps people easily share their content and get people talking on their social feeds.
To answer the brief, Robbie created ‘Spotify Charts’ which focuses on the implementation of a personal version of the charts directly into the app, allowing users to see what their friends are streaming in real-time.
“At heart, Spotify Charts is a project derived from primary research — it’s a feature my friends and I want to see in the app! I’m massively proud to have achieved the yellow pencil, and it has given me much more confidence as I enter industry. I wouldn’t have been able to achieve it without the incredible support from my tutors, and the wider Graphic Design team.”
The New Blood Awards concludes the New Blood Festival which offers a programme of talks and workshops providing students with professional insights and advice as they launch their creative careers.
As part of the D&AD New Blood Festival the following students were chosen by over 50 industry-leading judges in the ‘Portfolio Picks’ competition. The Portfolio Picks competition showcases the winning students' work and aims to help them stand out to potential future employers.
- Emma Woolwork
- Jethro Nepomuceno
- Kieran Geary
- Muskan Nauriyal
- Zichen Yang
D&AD Portfolio Picks – view the winning students from the Portfolio Picks competition.
View both Meg and Robbie’s award-winning entries below.
Robbie Isaacs – Yellow Pencil awarded for the Spotify brief
Meg Chadderton – Wood Pencil awarded for the Penguin brief