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NBS and ESSCA Paris students work together on new Collaborative Online International Learning (COIL) project

Nottingham Business School and ESSCA Paris students and faculty members worked together as part of a one-week project focused on Sustainable Luxury Fashion.


Collaborative Online International Learning (COIL) is a form of virtual student exchange between NTU and our partner universities. Students from different countries can collaborate on a meaningful project relevant to their studies, using digital technology.

The theme for this focused project was ‘Sustainable Luxury Fashion’. Students from Nottingham Business School and ESSCA Paris work together on a one-week project to conceptualise, design and prototype a sustainable fashion product, service or process. The teams then created innovative and creative campaign launches via popular social media platform TikTok.

Delivered as part of a larger, Creativity in Product Innovation, MSc Marketing module, students gained access to academic Masterclasses from both NBS and ESSCA Paris in addition to Business focused briefings and on-demand content to support the theme.

Students worked together to develop an understanding of the needs of the persona, establish a innovative idea and its price position. This then informed the creation of a digital communication campaign to launch their chosen innovation, drawing on the input from NBS and ESSCA Paris.

Student work included the proposal of ‘Greenage Clothing Solutions’, an app to encourage recycling clothing and increase accessibility to recycled clothing. Other groups looked at access to rented luxury clothing to reduce fast-fashion and waste.

This project highlighted the importance of sustainable fashion in today’s world and successful teamwork. The module got our creative juices flowing, enabling us to work on social media posts and branding elements such as logo, brand name and slogan.

Congratulations to all involved in this collaborative and innovative project.

Published on 31 March 2022
  • Subject area: Business, management and marketing
  • Category: Business; Nottingham Business School