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Organisations offered fresh ideas for positive change and growth through #NBSBright challenge

Organisations looking for new ways to deliver positive change and growth can access the knowledge and skills of final year business students, as Nottingham Business School (NBS) launches its #NBSBright challenge for 2022.

Group of students working together
NBS students will bring new perspectives to real business challenges

Supported by experienced academics, groups of students from a range of courses, including Business, Business Management and Entrepreneurship, Accounting and Finance, Marketing, and Economics, will apply their studies to real business issues and present detailed analysis, findings and recommendations to the challenge submitters.

The initiative aligns with the mission of NBS, to provide research and education that contributes to academic excellence with a positive impact on people, business and society. Importantly the challenge also ensures that every student engages in experiential learning and gets the chance to apply their learning to real organisational issues.

Head of Personalisation and Experiential Learning at NBS, Amanda Thompson, said: “#NBSBright is designed to help businesses of all sizes to grow and prosper through the bright ideas of the next generation of business professionals.

“Our highly motivated students have gained a wealth of knowledge during their studies and they are eager to apply their skills to help organisations recover, grow and succeed.

“We’re inviting businesses to submit a range of challenges, from building brand and becoming more responsive to customer demands, to coping with market volatility, capitalising on success, growing profits or meeting sustainability goals. The students can tackle a wide range of issues and undertake research and inquiry that organisations really need to do but perhaps haven’t got the time or resource to dedicate at present.”

#NBSBright provides an opportunity for organisations to gain insight and solutions to challenges such as the need for business diversification, process restructuring, costing, pricing, or issues such as managing remotely and staff wellbeing.

This is the third year that #NBSBright has taken place, with organisations which took part last year expressing their gratitude for the student insights.

Katherine Jennick, creator of What's your strength?®  - an award-winning tool empowering people across the globe, has taken on several of the suggestions and has stepped up her marketing, including entering two business start-up awards. She has since been a finalist in the Sole-to-Sole category at The Small Awards and the winner of the Consumer Services Start-Up of the Year for the Midlands StartUp Awards National Series.

Katherine said: “The work produced by students was a high standard and really helpful for me to drive my business forward. They offered insightful advice and ideas about my marketing strategy which I then implemented. I hope it’s a really positive experience for all the students and local business involved in the #NBSBright challenge this year.”

Sarah Whiteside, director of mk Profile Systems, manufacturers of modular construction kit for factory automation, commented: “It was very satisfying to be able to help the students with some real-life business experience. Some of their questions really got us thinking.”

Organisations are invited to submit a challenge or research topic by Friday 19 August and will only need to commit to a virtual introductory meeting in October and a final presentation in November. For further information contact

NBS is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education, and also holds Small Business Charter accreditation (SBC), a mark of excellence for business schools with expertise in supporting small businesses, student entrepreneurship and engagement in the local economy.

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    About Nottingham Business School

    Nottingham Business School (NBS) at Nottingham Trent University (NTU) is a world leader in experiential learning and personalisation of business, management and economics education and research, combining academic excellence with positive impact on people, business and society.  NBS has an unrivalled level of engagement with business, public and voluntary organisations and thus is known as the business school for business. With more than 6,000 students, NBS is also one of UK’s largest business schools.

    NBS is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education. NBS courses are ranked in the Top 20 for Accounting and Finance and for Economics in The Guardian Good University Guide 2021. The School is one of only six UK business schools recognised as a PRME Champion and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME).

    About Nottingham Trent University

    Nottingham Trent University (NTU) received the Queens Anniversary Prize for Higher and Further Education in 2021 for cultural heritage science research. It is the second time that NTU has been bestowed the honour of receiving a Queen’s Anniversary Prize for its research, the first being in 2015 for leading-edge research on the safety and security of global citizens.

    The Research Excellence Framework (2021) classed 83% of NTU’s research activity as either world-leading or internationally excellent. 86% of NTU’s research impact was assessed to be either world-leading or internationally excellent.

    NTU was ranked second best university in the UK in the Uni Compare Top 100 rankings (2021/2022). It was awarded Outstanding Support for Students 2020 (Times Higher Education Awards), University of the Year 2019 (Guardian University Awards, UK Social Mobility Awards), Modern University of the Year 2018 (Times and Sunday Times Good University Guide) and University of the Year 2017 (Times Higher Education Awards).

    NTU is the 5th largest UK institution by student numbers, with nearly 39,000 students and more than 4,400 staff located across five campuses. It has an international student population of 7,000 and an NTU community representing over 160 countries.

    Since 2000, NTU has invested £570 million in tools, technology, buildings and facilities.

    NTU is in the UK’s top 10 for number of applications and ranked first for accepted offers (2021 UCAS UG acceptance data) It is also among the UK’s top five recruiters of students from disadvantaged backgrounds and was the first UK university to sign the Social Mobility Pledge.

    75% of NTU students go on to graduate-level employment or graduate-entry education / training within fifteen months of graduating (Guardian University Guide 2021).

    NTU is ranked 4th most sustainable university in the world and 1st in the UK for sustainability-themed Education and Research in the 2021 UI Green Metric University World Rankings (out of more than 900 participating universities).

Organisations offered fresh ideas for positive change and growth through #NBSBright challenge

Published on 18 July 2022
  • Category: Press office; Nottingham Business School

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