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Branding and Identity MA

  • Level(s) of Study: Postgraduate taught
  • Start Date(s): September 2021
  • Duration: 1 year (45 weeks)
  • Study Mode(s): Full-time
  • Campus: City Campus
  • Entry Requirements:

    More information


    More information

Introduction:

Brand creation is about attitude. It’s about creating and sustaining trust and giving purpose. It means delivering on promises and being relevant. The best and most successful brands are completely coherent. Every aspect of what they do reinforces who they are.

Our Branding and Identity course offers you the opportunity to investigate one of the most dynamic, powerful and influential areas of professional graphic design. We believe that storytelling and conceptual thinking is at the heart of good branding.

Key features

  • Develop a project tailored to your own personal interests and career aspirations
  • Engage with industry by undertaking short internships and studio visits
  • Work in our dedicated Art & Design postgraduate studio
  • Benefit from regular lectures from leading figures in the design industry
  • Attend workshops covering: Typography as Language, Branding, Storytelling, Ideation for Designers, Design Semantics and Technical Workshops.
  • Opt for an additional advanced research module if you’re thinking of progressing on to PhD or Professional Doctorate study.
  • We are proud to be ranked 13th in the UK for Art and Design (QS World University Rankings by Subject 2021).

What you’ll study

As part of this course you will produce highly considered research and enquiry into the strategies and overarching narratives that underpin this branch of design. Our aim is to challenge and support you to become a creative thinker, who has learned to plan and create brands that will speak with power and persuasion.

You can opt to complete this module as either 180 credit points, or as 160 credit points with an additional module in Advanced Art and Design Research worth  20 credit points.

Branding and Identity

(180 credit points or 160 credit points)

This module is taught in three phases.

Phase One: Creative Research and Development You’ll work on a self-negotiated Masters project proposal, and on short design briefs or national design competition briefs. You’ll establish good practice in Masters learning methods, and develop sound approaches to creative research and design development.
Group tutorials with your appointed supervisor will give you an opportunity to present your work in progress and to receive feedback and advice on the development of your set projects and Masters project proposal.

With support from your supervisor and fellow students, you’ll research and develop your Masters project, ready for review and presentation at the end of the phase. To complement your project work, you’ll also set personal learning aims in a journal of professional practice. In this journal, you’ll record your research into current and future trends in your specialism. You’ll also be given set topics to explore in the wider context of research and development methodologies, techniques and processes in the creative industries. These topics and tasks may require illustrated case studies, the presentation of trend data, analysis of industry reports, and of emerging influences, materials or technologies.

Phase Two: Creative Development and Testing  In this phase you’ll continue to develop your negotiated MA project. You’ll take an experimental approach, stretching the boundaries of your existing thought and practice to explore originality and innovation.  

You’ll examine future trends and emerging thought in your subject area, and combine research findings with imagination to propose new thought and practice. You’ll conduct regular testing of the interim stages of project development, using appropriate methods of research and evaluation.
If you opt for the 180 credit point version of this module you’ll continue to keep a journal of professional practice. You’ll use it to record your personal learning aims, and as a focus for learning across the broader context of your area of specialist study.

Phase Three: Design for Production and Media  You’ll complete your Masters project and investigate and apply methods of production which, where practical, align with professional practice.

You’ll use suitable industry-standard software and select, reference and specify appropriate materials. You’ll continue to attend group tutorials, presenting work in progress and receiving feedback and advice on the further development of your project.

In your journal of professional practice, you’ll be expected to show and reference advanced knowledge of commercial processes, production and media commonly used for the design and distribution of branding and identity media. You’ll also keep a record of your project feedback.  Final outcomes must include background material that shows the development of your project work, including sketchbooks, screen shots, and other visual support items.

Optional research module

(20 credit points)

Advanced Art and Design Research

This module will expose you to a range of different research methods across diverse practice-led research projects and research-led practices within Art and Design. If you are interested in pursuing your practice in the form of a PhD, this module will prepare you for further study.

How you’re taught

Teaching and learning experiences will include:

  • lectures
  • individual and group tutorials
  • seminars
  • workshops
  • live projects and competition briefs
  • independent studio practice
  • self-directed research

Specific workshops may include:

  • Locating Your Practice as a Graphic Designer
  • Branding: Storytelling in Design
  • Branding and Ideation for Designers
  • Type as Language
  • technical workshops.

Find out when our postgraduate term dates for the School of Art & Design are. Please note that these are slightly different to other Schools within the University.

Assessment

Assessment is 100% by coursework and involves:

  • project proposal
  • set project research and development
  • Professional Journal
  • practical work
  • verbal and visual presentations
  • the planning and design of a display of your work

Careers and employability

Career Prospects

This course will equip you with strong creative and problem-solving skills. Our graduates become valuable members of professional teams working together on a range of visual communication projects, involving all kinds of cross-discipline collaborations.

92.5% of Art & Design postgraduates are in work or further study within 15 months of finishing their degrees (of those available for work or study, latest Graduate Outcomes Survey 2017-18

Our graduates often pursue careers in digital and printed media for advertising, branding, marketing and promotion, and a diverse range of publications.

Recent graduates roles and destinations include:

  • environmental visual designer, Horizon Design
  • graphic designer, Cyprus University of Technology
  • junior designer, WELEDA UK

Others have:

  • set up their own business, in the UK and abroad
  • progressed to further study at PhD level
  • found work within related careers in the design sector
  • returned to their previous occupations with a new focus

Connections with Industry

We’ll support and encourage you to undertake short internships and studio visits to engage with industry. You’ll also have the opportunity to enter industry competitions and take on live projects.

Recent examples have included:

  • RSA competition briefs
  • Creative Conscience competitions – focused on ethically conscious design
  • collaborative projects with galleries such as Nottingham Contemporary

Guest speakers

You’ll benefit from guest lectures from visiting professionals who will cover a wide range of creative and professional practice. Recent guests have come from companies such as:

  • Baxter and Bailey
  • Chrissie Levett from Creative Conscience Awards
  • social media consultant, Debbiedooodah

You’ll have the opportunity to learn entrepreneurship skills through business development courses (such as The Hive’s HeadStart programme), and attend events held by industry experts and organisations. You will keep a professional journal, which you will develop throughout the course to become an in-depth examination of current professional theory and practice in your specialist subject area.
You will also attend work-related learning sessions on topics such as self-promotion and marketing, interview skills, and CV and portfolio building.

Study trips

Study trips will inspire and inform your projects. Recent visits have included the Manchester Design Conference, and the First Tuesday monthly networking event in Nottingham.

You’ll also have the opportunity to go on a study trip to design capitals like Berlin or New York, where you’ll visit internationally renowned design studios.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From electronic textiles to the history of lace, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Campus and facilities

You’ll be based in the Waverley building – a beautifully restored, listed building with real design heritage dating back from 1863 – the original home of the Nottingham School of Art. Our City Campus is right in the heart of Nottingham city centre.

Explore all of our facilities in the School of Art & Design Facilities Hub.

Entry requirements

What are we looking for?

  • 2.2 honours degree in a related subject.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

NTU may admit a student with advanced standing beyond the beginning of a course, through an assessment of that student's prior learning, whether it is certificated or uncertificated. Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available to these prospective students, such as recognising experiential learning or transferring to a similar course at another institution, otherwise known as credit transfer.

All prospective students who wish to apply via Recognition of Prior Learning should initially contact the central Admissions and Enquiries Team who will be able to support you through the process.

Getting in touch

If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

What are we looking for?

  • 2.2 honours degree in a related subject.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

NTU may admit a student with advanced standing beyond the beginning of a course, through an assessment of that student's prior learning, whether it is certificated or uncertificated. Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available to these prospective students, such as recognising experiential learning or transferring to a similar course at another institution, otherwise known as credit transfer.

All prospective students who wish to apply via Recognition of Prior Learning should initially contact the central Admissions and Enquiries Team who will be able to support you through the process.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.

Pre-masters courses

Are you an international student whose qualifications don't meet the entry requirements? You can do a pre-masters course at Nottingham Trent International College (NTIC). The college is on our City Campus and NTIC students can use all of the University's facilities.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Fees and funding

Home fees for 2021 entry

Course
full-time
MA Animation £8,500
MA Graphic Design £8,500
MA Branding and Identity £8,500
MA Illustration £8,500

Alumni Loyalty Scheme - 20% fee discount

We're happy to be able to offer a 20% fee discount to most current NTU students and recent NTU graduates.
See if you're eligible.

Postgraduate loans

The government introduced a new postgraduate loans scheme in the 2016/17 academic year for Masters degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs.

Scholarships

We are offering a number of scholarships for Masters study.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on
+44 (0)115 848 2494.

Find out more about our terms and conditions of study for this course.

International / EU fees for 2021 entry.

Course
full-time
MA Animation £15,500
MA Graphic Design £15,500
MA Branding and Identity £15,500
MA Illustration £15,500

Alumni Loyalty Scheme - 20% fee discount

We're happy to be able to offer a 20% fee discount to most current NTU students and recent NTU graduates.
See if you're eligible.

International scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to international students who can demonstrate excellent achievement, passion and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Examples of work

In order for us to consider your application, we need you to submit examples of your practical work. Please upload these as part of your online application.

For full details on what we require, please read our Masters Work Submission information.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Getting in touch

If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Make sure you take into account the time required to apply for a visa (if applicable) before applying.

Examples of work

In order for us to consider your application, we need you to submit examples of your practical work. Please upload these as part of your online application.

For full details on what we require, please read our Masters Work Submission information.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.