PR Principles
- Level(s) of Study: Short course
- Course Fee:
£320 or £150
- Start Date(s): 3 July 2024, 6 December 2024, 21 March 2025 and 27 June 2025
- Duration: Wednesday - Thursday, 10 am - 4 pm, two days, or Friday 10 am - 4 pm, one day
- Study Mode(s): Short course
- Campus: City Campus
- Entry Requirements:
More information
Introduction:
Public Relations, or 'PR', is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image.
On this course you’ll consider and manage how you are represented in the media (both online and in printed material), how you are perceived by your stakeholders and the wider public and develop your understanding behind the theory of PR and that how fits in with your marketing plans.
You’ll discover how to structure a basic PR campaign and identify PR tactics available for you to implement.
You’ll also prepare for responding to unwanted stories, understand how to run a successful press conference and complete media training so that you can be an effective spokesperson for any organisation.
What you’ll study
This course is ideal for business owners, managers, marketing professionals and anyone that needs to understand how you and your business are perceived.
During this course you will:
- understand how to create powerful copywriting
- structure and write a story that is newsworthy
- learn how to creatively sell your story to editors
- determine what a PR campaign is and the importance of targeting and evaluation
- structure your own PR campaign and look at what an effective campaign includes
- look at the practical elements of how to contact a journalist and engage editors
- consider how to develop your own crisis management plan for unwanted stories.
You’ll be introduced to writing techniques and practical exercises to boost your confidence in PR, learning in a supportive and creative environment with classroom discussions and critiques.
By the end of the course, you will have structured and written a story for press, and you’ll leave with an understanding of how to sell your story to editors.
You’ll have the confidence to be a spokesperson for your organisation and know how to deal with unwanted stories.
How you’re taught
You’ll be introduced to the theory and practice of PR through seminars and practical tasks.
Campus and facilities
Entry requirements
No experience necessary; you should have an interest in developing your communication skills.
You must be over the age of 18 in order to attend this course.
Getting in touch
If you need more help or information, get in touch through our enquiry form
No experience necessary; you should have an interest in developing your communication skills.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee is £320 for the two-day course or £150 for the one-day course.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Your course fees cover the cost of studies and all your materials.
Other great benefits include the use of our modern library, and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
The fee is £320 for the two-day course or £150 for the one-day course.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Your course fees cover the cost of studies and all your materials.
Other great benefits include the use of our modern library, and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.