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Marketing and PR for Small Businesses

  • Level(s) of Study: Professional / Short course
  • Start Date(s): 10 April 2024
  • Duration: Wednesdays 6 - 8:30 pm, six weeks
  • Study Mode(s): Short course
  • Campus: City Campus
  • Entry Requirements:
    More information


Whether you are self-employed or running a small or medium sized enterprise (SME), marketing is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively.

On this course, you’ll to apply marketing theories to your business to consider what, if anything, you need to be doing differently or better to become more profitable.

You’ll have the opportunity to develop a marketing plan for your business, review your current promotional activities, and consider new opportunities.

The course is also open to anyone with an interest in marketing who wants to develop the knowledge and skills which they can apply in any area of their life – whether marketing yourself or developing your creativity and writing skills.

On this course, you’ll focus on practical applications of marketing and be encouraged to work on developing your marketing plan, so you have a practical tool to take away and apply to help you make your business successful.

You’ll look at communications plans and brand identity, think about straplines and channels for reaching customers, and consider how everyone engaged in the business is doing ‘marketing’, including your stakeholders, existing and previous customers.

It’s delivered through practical exercises and writing techniques to boost your confidence and ignite your passion for marketing, learning in a supportive and creative environment.

What will I gain?

You’ll leave the course with the beginnings of a marketing plan for your business, ideas to update your current promotional activities, and have lots of new ideas to create new opportunities for your business.

Tutor Profile: Jodie Heginbotham (MCIPR) is an award-winning business owner and results-driven communications professional with experience working in-house, agency side and as a freelancer managing media relations and implementing industry-recognised national campaigns across sector specialisms including fashion, construction, retail and healthcare.

She has a Masters in Magazine Journalism (from Nottingham Trent University), a Diploma in Professional Public Relations and is an accredited member of the Chartered Institute of Public Relations (CIPR).

She is currently Module Leader on the Intro to PR & Communications and Fashion Journalism modules, which are both part of NTU's BA Journalism and BA Broadcast Journalism courses.

Indicative maximum class size: 16

Any questions?

Contact the short course team.


Tel: +44 (0)115 848 2813

What you’ll study

During the course you will:

  • look at marketing as a management discipline that should be at the heart of your business
  • be introduced to the theories of marketing: the 7 ‘p’s, the product life cycle, SWOT, PEST, and the Ansoff Matrix
  • recognise and understand your customers and their wants and needs
  • reflect on whether your existing products meet those needs, and whether you need to develop new products or find new customer segments
  • understand your competitors, marketplace, and environment
  • discover how putting the right products, in the right place, at the right time will make business profitable.

Campus and facilities

Fees and funding

The fee for this course is £320.

Payment is due at the time of booking.

The fee for this course is £320.

Payment is due at the time of booking.

How to apply