Content Creation MA
About this course
If you want to produce cutting-edge, high-end content that reaches a diverse global audience then this Masters degree is for you. You’ll have countless opportunities to develop your skills and build your portfolio, thanks to our industry connections and our very own creative commercial businesses.
As well as getting access to practical experience, the course will cover:
- Undertaking comprehensive research and enquiry to advance your knowledge in digital content production.
- Critically evaluating the potential for innovation in the application of production technologies in the creation of digital content.
- Issues relating to sustainability, ethics and legal frameworks when developing ideas for digital content.
- Strategic approaches to leadership, management, and problem solving when working as part of team creating digital content.
- Investigating emerging markets regarding distribution, online platforms and diverse target audiences showing increased sophistication when interpreting key analytics and audience data.
- The monitoring, evaluation and reflection on audience analytics data, allowing you to respond accordingly by adjusting your digital content both ethically and strategically to increase engagement with intended and non-intended audiences.
- The global impact of social media and the current debates at the forefront of digital content creation.
- Learning techniques of research and enquiry into authentic work-like contexts when creating innovative digital content.
- Developing ethical, diverse, and inclusive digital content for intended and non-intended audiences, demonstrating innovation, change and originality through the application of appropriate technologies.
- Developing resilience and initiative when creating complex digital content through established and emerging production management techniques and problem-solving strategies.
- Different ways of working effectively; in flexible, creative, and independent ways, showing self-discipline, self-direction, critical self-awareness, and reflexivity when working both independently and in teams.
- High level leadership and management skills, through problem solving when creating digital content.
What you’ll study
This practical Masters degree will equip with you with the skills and real-world experience of creating inspiring and engaging digital content, allowing you to build your portfolio and network.
- Research and Innovation (60 Credit Points)
- Concept Development and Project Management (60 Credit Points)
- Applied Technology and Audience Response (60 Credit Points)
During this module, you will engage in high level research combining critical thinking, practical experimentation and reflection to support your development and deep understanding of appropriate technologies and their application within Digital Content Creation. You will develop complex and thorough planning for a range of diverse and sustainable digital content assets for a defined purpose aimed at both intended and non-intended audiences.
Through exposure to new and emerging technologies prepare for your career as an innovative content creator, collaborating with others to project manage and develop original solutions to technical challenges within the production environment. You will develop mastery working both production and postproduction technology to ensure the digital content you produce has high production values and engages both intended and non-intended audiences.
You will also develop the skills to be able to systematically monitor and evaluate audience analytics and metrics and be able to pivot your content both strategically and ethically.
You will continue to monitor and evaluate your digital online content in relation to audience analytics and metrics and make final strategic and ethical decisions with regards to your digital content strategy. You will then deliver your final product to an audience and gather both qualitative and quantitative data on the reception of your final product and analyse data, and evaluate your impact and contribution to the Digital Content Creation industry.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
How you're taught
Work based learning and industry engagement are at the heart of this course. You will engage with live and technical events to produce digital online content working with professionals and students on other Postgraduate pathways to deliver tailor made content.
There will also be multiple opportunities to work alongside NTU's marketing department to support in the promotion of events throughout the academic year through the creation of bespoke digital online content.
Collaboration and networking with industry professionals through our multiple industry links within the wider creative technology community will also be an integral part of the course.
Careers and employability
The aim is to arm you with the ability to produce engaging content for high street brands, corporate clients, social media influencers or your own channels as a freelancer or start-up.
Graduates will be highly employable and equipped with skills in design, story-telling, video production, editing, communications, and social media asset building. You’ll be able to pursue work in a wide variety of roles including shoot edit filmmaker, media strategist, digital designer, graphic designer, marketing officer, social media influencer, and digital content editor.
YouFirst – working with our Employability Team
Studying for a degree at a popular university has many benefits but none more so than having access to a large employability team.
Our friendly, experienced career consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Campus and facilities
On this course you’ll study across various facilities located on our City Campus.
You’ll have access to:
- 37m2 green screen studio
- 48m2 Motion capture Studio
- 24 seat post-production lab with Dual Screen PC workstations
- 25 seat screening room with Dolby Atmos audio facilities
- Specialist software including Nuke, Mari, Houdini, ZBrush, PF Track & Unreal Engine
- Full Autodesk Suite (Maya, 3DS Max, Mudbox)
- Adobe Creative Suite (After Effects, Photoshop)
- Industry-standard cameras from Sony and Blackmagic
- Wacom Cintiq 13HD touch tablets
- Foley suite
- Production and meeting rooms
- Access to audio post-production equipment
City Campus
City Campus boasts cafes, shops, a gym, a three-story Students’ Union building, and an art gallery. You’ll have access to the Boots Library right in the centre of the campus, fully equipped with journals, articles, books and e-resources, as well as a laptop loan service and PCs for student use. There’s also a dedicated postgraduate study room at the Boots Library; a private space for postgraduate students to work and study.
You can also use the facilities at Clifton Campus and Brackenhurst Campus, just outside Southwell.
Accommodation
We offer accommodation specifically for postgraduate students. You can find out more on our accommodation pages.
Entry requirements
UK students
Academic entry requirements: A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution, in a related subject.
Other requirements: You'll be invited to an informal interview after you submit your application, to determine your project ideas, your fit with the course, and to discuss your aspirations.
Additional requirements for UK students
There are no additional requirements for this course.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
Getting in touch
If you need more help or information, get in touch through our enquiry form.
International students
Academic entry requirements: Bachelor’s degree grade 2:2 or equivalent qualification. We accept equivalent qualifications from all over the world. Please check your international entry requirements by country.
English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.
Additional requirements for international students
There are no additional requirements for this course.
English language requirements
View our English language requirements for all courses, including alternative English language tests and country qualifications accepted by the University.
If you need help achieving the language requirements, we offer a Pre-Sessional English for Academic Purposes course on our City campus which is an intensive preparation course for academic study at NTU.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
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Getting in touch
If you need advice about studying at NTU as an international student or how to apply, our international webpages are a great place to start. If you have any questions about your study options, your international qualifications, experience, grades or other results, please get in touch through our enquiry form. Our international teams are highly experienced in answering queries from students all over the world.
Policies
We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.
