PR for Small Businesses
- Level(s) of Study: Short course; Professional
- Course Fee:
£420
- Start Date(s): 16 May 2025
- Duration: Fridays 10 am - 12:30 pm, six weeks
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
16 May - 20 June 2025, Fridays 10 am - 12.30 pm
Whether you are self-employed or running a small or medium sized enterprise (SME), public relations (PR) is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively.
On this course, you’ll to apply PR theories to your business to consider what, if anything, you need to be doing differently or better to become more profitable.
You’ll have the opportunity to develop a PR plan for your business, review your current activities, and consider new opportunities.
The course is open to anyone with an interest in PR who wants to develop the knowledge and skills which they can apply in any area of their life.
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You’ll be part of a community that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course, you will receive a digital certificate of attendance and a digital badge.
What you’ll study
On this course, you’ll focus on practical applications of PR and be encouraged to work on developing your PR plan, so you have a practical tool to take away and apply to help you make your business successful.
You’ll look at PR and communications plans and brand identity, think about channels for reaching customers, and consider how everyone engaged in the business is ‘doing PR’, including your stakeholders, existing and previous customers.
It’s delivered through practical exercises and writing techniques to boost your confidence and ignite your passion for PR, learning in a supportive and creative environment.
What will I gain?
You’ll leave the course with the beginnings of a PR plan for your business, ideas to update your current promotional activities, and have lots of new ideas to create new opportunities for your business.
- look at PR as a management discipline that should be at the heart of your business
- recognise and understand your customers
- understand PR and how it relates to your competitors, marketplace and environment
- discover how putting the right PR in place at the right time can make a business profitable.
How you’re taught
The sessions will be delivered through seminars, group discussions and practical activities.
You’ll have the opportunity to share personal projects as well as receive feedback and group critiques.
This course will be delivered in person on Nottingham Trent University city campus.
Contact hours
You will receive 15 contact hours of quality tuition with an experienced tutor.
Careers and employability
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be based in the Centre for Broadcasting and Journalism, as part of the School of Social Sciences on the City Campus.
You will find modern teaching spaces and group study environments to develop your ideas and skills as a content creator.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner
Entry requirement: No PR experience is required.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £420.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
How to apply
You can book your place via NTU online store:
16 May - 20 June 2025, Fridays 10 am - 12.30 pm
View our other Business, Management and Marketing short courses
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Telephone: +44 (0)115 848 2813