Georgia Benney

Georgia

Benney

United Kingdom
The course opens you up to lots of different career pathways so if you enjoy fashion then it’s a great course to learn what you love and find your ideal career.

More about Georgia

What made you choose to study Fashion Communication and Promotion at NTU?
“I knew I didn’t want to be in London as I knew I wouldn’t be able to afford the living costs and the pace of being in the capital. NTU had a great reputation and the course talk given by Tim Rundle (the Course Leader) on the open day sold it to me!”

What have you most enjoyed about the course?
“I have really enjoyed the varying topics that we study. In particular, in Year One when we learnt about fashion, film, photography and art history. I really enjoy the contextual side of the course as well as learning all the key software which has really helped during internships and in interviews.”

Can you tell us about a live brief you have really enjoyed?
“In my final year I worked with Arc’teryx, a premium sports brand, as part of a group. We had to look at engaging the urban female consumer. The project was hard work as the brief was very open but we had the opportunity to create a video, photoshoot and produce a social media and promotional plan for the brand. I really enjoyed coming up with the branding as this involved spending a lot of time talking to consumers to see what they would like.”

Did the course included any guest speakers from industry?
“We had a talk by Colin McDowell in my first year at university. I was in awe of him throughout the talk – I could listen to him all day! I think everyone was just blown over by his stories of the industry and the advice he gave us will stick with us for a long time to come.”

Did you complete any work placements?
“During my first summer at university I worked at Cube PR as a press intern. I was in charge of all the samples going in and out of the company and occasionally I wrote press releases for new products.

"For the last two summers I have worked as a Press Assistant at The White Company. I look after the samples but I also work on their Christmas Press Event, helping with RSVPs and sorting out all the product ready to go to the venue. I create lookbooks of new product ready to send out to press for the upcoming seasons. I also get to go on shoot and assist the shoot producers with organising products and getting samples ready for the freelance stylists.

"During my time at university I worked on conferences with the International New York Times; I worked on one in London and another in Singapore for Suzy Menkes’ 25th anniversary at the publication. This role was a lot more fast paced and stressful but it was a once in a lifetime experience!”

Why would you recommend studying Fashion Communication and Promotion at NTU?
“You learn so much in a lot of depth. The course opens you up to lots of different career pathways so if you enjoy fashion then it’s a great course to learn what you love and find your ideal career.”

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