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AI as Technology Shock: Firm Productivity, Reallocation, and Long-Run Growth

School: Nottingham Business School

Study mode(s): Full-time / Part-time

Starting: 2027

Funding: UK student / EU student (non-UK) / International student (non-EU) / Self-funded

Project overview

AI, including generative AI, is increasingly viewed as a general-purpose technology with potential implications for productivity growth. Yet its effects may be uneven across firms and may take time to materialise if adoption requires complementary investments in intangible assets (e.g., data, skills, management practices) and organisational change. This project will explore firm-level quantitative evidence on how AI adoption and diffusion reshape productivity dynamics and, through reallocation, affect aggregate productivity and long-run growth.

The project will study a unified mechanism through which AI may affect productivity and long-run growth. It will first examine how AI adoption emerges and diffuses across firms, focusing on the firm characteristics and constraints that shape adoption intensity and timing. It will then estimate the causal effects of AI adoption on firm performance, including productivity, growth, innovation, cost structures, and markups, while accounting for potential implementation lags arising from adjustment costs and complementary investments such as skills, data infrastructure, and organisational change. Finally, the project will assess the aggregate implications of these heterogeneous firm-level effects by analysing how AI adoption reshapes resource allocation across firms, including market-share shifts toward more productive firms, entry and exit dynamics, and changes in productivity dispersion.

The project will take a fully quantitative empirical approach. It will employ firm-level data and credible causal inference strategies, including panel-data methods, event studies, and other quasi-experimental designs. Where appropriate, machine learning and/or NLP may be used to construct transparent measures of AI exposure or adoption intensity and to analyse heterogeneous effects across firms and industries. The emphasis will be on economic mechanisms, credible identification, and replicable empirical analysis rather than on developing frontier AI models.

The candidate will receive training in applied econometrics (causal inference with firm-level data), productivity and firm-dynamics measurement, and practical data skills (Python/R/Stata).

Supervisors

Dr Shang Jiang

Dr Chunping Liu

Entry qualifications

A good background (BA/BSc, MSc, or equivalent) in Economics/Econometrics, or a closely related quantitative discipline (e.g., Statistics, Data Science, Mathematics, Computer Science, Operations Research).

Ability to work with data and code; experience with Python/R/Stata is desirable (a strong willingness to develop these skills is essential).

Strong analytical writing and communication skills in English.

How to apply

Applications for January 2027 intake close on 1st October 2026. Please visit our how to apply page for a step-by-step guide and make an application.

Fees and funding

This is a self-funded PhD project for UK and International applicants.

Guidance and support

For more information about the NBS PhD Programme, including entry requirements and application process, please visit: https://www.ntu.ac.uk/course/nottingham-business-school/res/this-year/research-degrees-in-business

Nottingham Business School is triple crown accredited with EQUIS, AACSB and AMBA – the highest international benchmarks for business education. It has also been ranked by the Financial Times for its Executive Education programmes in 2023 and 2024. NBS is one of only 47 global business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations of Principles of Responsible Management Education (PRME). 

Its purpose is to provide research and education that combines academic excellence with positive impact on people, business and society. As a world leader in experiential learning and personalisation, joining NBS as a researcher is an opportunity to achieve your potential.

Still need help?

Contact Dr Shang Jiang on: