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Nottingham Business School to support digital transformation at BarberBoss

A new project between Nottingham Business School (NBS) and the UK’s top grooming brand, BarberBoss, is set to improve supply chain efficiency and reliability through the use of artificial intelligence (AI).

Boxes with matrix of supply chain symbols over the top
The Centre for Business and Industry Transformation will use AI to transform the stock management system at BarberBoss

BarberBoss has experienced rapid growth in recent years and deals with complex supply chain operations, selling its products through multiple channels including Amazon and Boots.

The company has now commissioned the Centre for Business and Industry Transformation (CBIT) at NBS to assist in digitally transforming its stock inventory management.

The Centre’s team of experts will analyse open-source software, such as AI-based tools like ChatGPT and CoPilot, which can help to manage, oversee, and optimise the supply chain management process — from sourcing raw materials to delivering the final product to the customer.

The project will also create dashboards and visualisations which will give BarberBoss a comprehensive and real-time understanding of various aspects of the business, including sales trends, inventory levels, delivery status, and supplier performance.

By integrating AI tools into business practices, BarberBoss will benefit from informed decision-making in sales, marketing, and product development, as well as enhanced operational efficiency thanks to a centralised system. The technology will also ensure continued high-quality customer service by supporting BarberBoss to meet consumer expectations in terms of product availability and delivery times.

Rui Shi, the co-founder and CEO of BarberBoss, describes how this project will help the company: “We are looking to enhance the resilience of BarberBoss supply chain, enabling the company to overcome challenges and adapt to the ever-changing business landscape. This will ensure effective responses to dynamic market conditions and meet the growing demands of customers, launching new products and expanding market share globally.”

Venture and Product Manager at CBIT, Georgi Iliev, explains how the outcomes of the project will also benefit wider industry: “Not only will this project support BaberBoss’ ambitious growth plans, but it will also provide a blueprint for other small and medium-sized enterprises in the UK and worldwide to improve their supply chain management and increase their competitiveness in the global marketplace.

“SMEs could quickly and affordably develop custom IT systems that improve their operations, supply chain visibility, and responsiveness to changing demand. The project could also help to bridge the gap between industry and academia, fostering collaboration and knowledge-sharing that could benefit both sectors.”

CBIT has been chosen to deliver this Knowledge Transfer Partnership due to its expertise in the areas of industry transformation research, disruptive business practices, and business education.

The team will support BarberBoss with identifying the key performance indicators crucial for its growth, as well as giving advice on business model and process innovation, and new product development. CBIT will also provide BarberBoss with training and guidance on how to implement the advanced analytics methods.

For more information on CBIT, visit the website.

Knowledge Transfer Partnerships (KTPs) aim to help businesses improve their competitiveness and productivity through the better use of knowledge, technology and skills within the UK knowledge base. This KTP project was funded by UKRI through Innovate UK. For more information on KTPs please visit

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    About Nottingham Business School at Nottingham Trent University

    Nottingham Business School (NBS) at Nottingham Trent University (NTU) is a leader in experiential learning and personalisation of business, management and economics education and research, combining academic excellence with positive impact on people, business and society.  NBS has an unrivalled level of engagement with business, public and voluntary organisations. With more than 8,500 students, NBS is also one of UK’s largest business schools.

    NBS is Quadruple+ Accredited by EQUIS, AACSB, EFMD BA for International Business, which are globally recognised hallmarks of excellence and quality for business education. NBS is also accredited by Small Business Charter, providing support and development for SMEs. The school is also a PRME Champion and held up as an exemplar and beacon by the United Nations Principles of Responsible Management Education (PRME).

    About Nottingham Trent University

    Nottingham Trent University (NTU) received the Queen’s Anniversary Prize for Higher and Further Education in 2021 for cultural heritage science research. It is the second time that NTU has been bestowed the honour of receiving a Queen’s Anniversary Prize for its research, the first being in 2015 for leading-edge research on the safety and security of global citizens.

    The Research Excellence Framework (2021) classed 83% of NTU’s research activity as either world-leading or internationally excellent. 86% of NTU’s research impact was assessed to be either world-leading or internationally excellent.

    NTU was awarded The Times and The Sunday Times Modern University of the Year 2023 and ranked University of the Year in the Whatuni Student Choice Awards 2023. It was awarded Outstanding Support for Students 2020 (Times Higher Education Awards), University of the Year 2019 (Guardian University Awards, UK Social Mobility Awards), Modern University of the Year 2018 (Times and Sunday Times Good University Guide) and University of the Year 2017 (Times Higher Education Awards).

    NTU is the 5th largest UK institution by student numbers, with approximately 40,000 students and more than 4,400 staff located across five campuses. It has an international student population of 7,000 and an NTU community representing over 160 countries.

    Since 2000, NTU has invested £570 million in tools, technology, buildings and facilities.

    NTU is in the UK’s top 10 for number of applications and ranked first for accepted offers (2021 UCAS UG acceptance data). It is also among the UK’s top five recruiters of students from disadvantaged backgrounds and was the first UK university to sign the Social Mobility Pledge.

    NTU is ranked the second most sustainable university in the world in the 2022 UI Green Metric University World Rankings (out of more than 900 participating universities).

Published on 10 July 2023
  • Category: Press office; Research; Nottingham Business School