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World first Chartered Institute of Marketing employability award

Nottingham Trent University (NTU) has been awarded the world’s first Chartered Institute of Marketing (CIM) Employability Programme Award.

    CIM Employability Award
    From left to right: Jane Bartholomew (NTU), Jonny Crawley (CIM), Seamus Allison (NTU), and Scott Mills (NTU)

    Nottingham Trent University (NTU) has been awarded the world’s first Chartered Institute of Marketing (CIM) Employability Programme Award. The award, for our BA (Hons) Marketing course, recognises the focus we place on developing our students’ employability and the skills and behaviours expected by future employers.

    CIM is the world’s leading professional marketing body and by recognising that our marketing programme maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

    Jonny Crawley, Learner Partnerships Manager at CIM, said: “NTU has partnered with the Chartered Institute of Marketing to map the content of the BA (Hons) Marketing course against CIM’s unique Professional Employability Criteria – a framework of behaviours, knowledge, and skills required of today’s graduates.

    The move will see NTU’s BA Marketing course achieve the world’s first awarded CIM Employability Programme (CEP) status and demonstrates that Nottingham Business School is preparing its students for a dynamic world of work by helping to shift the ‘soft’ to essential capabilities narrative.”

    The award builds on NTU’s status as a CIM Accredited Degree Partner. CIM modules are included throughout the course giving our students the opportunity to gain a number of professional qualifications alongside their degree.

    Nottingham Business School’s BA (Hons) Marketing Course Leader, Dr Seamus Allison, added: “This accolade is a testament to our dedicated course team and the outstanding efforts of our students. It not only solidifies our position as leaders in marketing education but also inspires us to continue pushing the boundaries of innovation in preparing our graduates for success."

    • Notes for editors

      About Nottingham Business School at Nottingham Trent University

      Nottingham Business School (NBS) at Nottingham Trent University (NTU) is a leader in experiential learning and personalisation of business, management and economics education and research, combining academic excellence with positive impact on people, business and society.  NBS has an unrivalled level of engagement with business, public and voluntary organisations. With more than 8,500 students, NBS is also one of UK’s largest business schools.

      NBS is Quadruple+ Accredited by EQUIS, AACSB, EFMD BA for International Business, which are globally recognised hallmarks of excellence and quality for business education. NBS is also accredited by Small Business Charter, providing support and development for SMEs. The school is also a PRME Champion and held up as an exemplar and beacon by the United Nations Principles of Responsible Management Education (PRME).

      About Nottingham Trent University

      Nottingham Trent University (NTU) received the Queen’s Anniversary Prize for Higher and Further Education in 2021 for cultural heritage science research. It is the second time that NTU has been bestowed the honour of receiving a Queen’s Anniversary Prize for its research, the first being in 2015 for leading-edge research on the safety and security of global citizens.

      The Research Excellence Framework (2021) classed 83% of NTU’s research activity as either world-leading or internationally excellent. 86% of NTU’s research impact was assessed to be either world-leading or internationally excellent.

      NTU was awarded The Times and The Sunday Times Modern University of the Year 2023 and ranked University of the Year in the Whatuni Student Choice Awards 2023. It was awarded Outstanding Support for Students 2020 (Times Higher Education Awards), University of the Year 2019 (Guardian University Awards, UK Social Mobility Awards), Modern University of the Year 2018 (Times and Sunday Times Good University Guide) and University of the Year 2017 (Times Higher Education Awards).

      NTU is the 5th largest UK institution by student numbers, with approximately 40,000 students and more than 4,400 staff located across five campuses. It has an international student population of 7,000 and an NTU community representing over 160 countries.

      Since 2000, NTU has invested £570 million in tools, technology, buildings and facilities.

      NTU is in the UK’s top 10 for number of applications and ranked first for accepted offers (2021 UCAS UG acceptance data). It is also among the UK’s top five recruiters of students from disadvantaged backgrounds and was the first UK university to sign the Social Mobility Pledge.

      NTU is ranked the second most sustainable university in the world in the 2022 UI Green Metric University World Rankings (out of more than 900 participating universities).

    Published on 21 December 2023
    • Category: Business; Nottingham Business School