Graphic Design for Content Creation and Marketing
- Level(s) of Study: Professional / Short course
- Course Fee:
£320
- Start Date(s): 3 July 2024
- Duration: Wednesday to Friday 10 am - 4 pm, three days
- Study Mode(s): Short course
- Campus: City Campus
- Entry Requirements:
More information
Introduction:
Do you need to know how to create an advert, banner, brochure, or flyer and don’t know where to start?
Are you looking to complete graphic design tasks yourself, without having to commission a designer?
Whether you're grappling with creating impactful print materials or navigating the complexities of online banners and social media templates, our course has you covered.
Gain hands-on experience using Adobe tools and unlock the secrets of successful design principles, branding, and colour theory. Seamlessly tackle font selection, image sourcing, and the nuances of creating a cohesive brand guide.
You’ll leave with the ability to craft eye-catching visuals for any platform, and the confidence to make informed decisions on when to handle projects independently or collaborate with professional designers.
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You’ll be part of a design community in our creative studio culture; one that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your designs at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course you will receive a certificate of attendance.
Designed from actual challenges faced by marketing professionals, this course addresses the pressing questions that arise in graphic design for marketing. The course is developed around these design tasks and questions:
- "How do I create a brochure that captivates and communicates our brand effectively?"
- "I need to design a flyer that grabs attention and drives engagement."
- "I have to design a poster that stands out in a crowded space. How do I achieve that?"
- "How can I create an online banner that aligns with our brand and captures online audiences?"
- "Creating an animated gif seems daunting. Can you simplify the process for me?"
- "Finding high-quality images can be a challenge. Where should I look?"
- "I'm tasked with creating a social media template. Any tips?"
- "When should I commission a designer, and when can I handle it myself?"
- "How can I tailor my designs to specific target audiences?"
Developed by experienced designers and marketing professionals working in industry, this course provides practical solutions to common problems, empowering you to create compelling marketing materials seamlessly.
Join us to gain insights directly tailored to the needs of marketing practitioners, ensuring you leave equipped to conquer real-world design challenges with confidence and finesse.
What you’ll study
On this course you’ll explore industry-standard tools like Adobe InDesign and Photoshop and engage in practical exercises to develop your design skills, creating content for both print and digital media.
You’ll learn how to maintain a cohesive visual identity across diverse platforms and explore the digital landscape including social media design and AI integration.
The course will show you graphic design principles, branding techniques, and essential Adobe tools so you can create professional-looking designs for marketing.
On this course, you will:
- develop a solid foundation in graphic design principles and their practical application
- gain hands-on experience with practical sessions using Adobe software
- explore the nuances of branding and its role in effective storytelling
- design social media posts, covers and templates
- discuss the theory of good design using real-life examples
- utilise AI tools to streamline workloads
- learn the technical basics of print-ready artwork
- explore layout of brochures, posters and flyers with a view to producing consistent, coherent and credible content.
Throughout the course you’ll have plenty of opportunities to practice what you’ve learnt and receive constructive feedback with interactive and hands-on activities.
Here’s a breakdown of what you’ll study during the course.
- Day 1: Graphic Design Essentials, Branding and Visual Communication
- Day 2: Designing for Print and Online, and Building your Branding Toolkit
- Day 3: Navigating the Digital Landscape
- Introduction to graphic design and design principles such as composition, balance, colour, contrast, and dynamism.
- Overview of branding and visual communication.
- Introduction to typography and typographic rules.
- Creation of grids and style sheets in InDesign.
- Sourcing of and editing of images in Photoshop.
- Designing print materials, brochures, posters and flyers.
- Designing online visual communications such as banners.
- Understanding dimensions and resolutions.
- An overview of dynamic branding.
- Creating a brand toolkit (font, colour palette, brand assets).
- Overview of IP in design and understand data permissions.
- Harnessing AI tools for design.
- Designing social media posts, covers and templates.
- Utilising the latest AI tools to streamline workloads.
- Ensuring visual consistency across platforms.
- Designing a concertina and a social media template.
Further information on what you'll study
By the end of the course you will have a robust understanding of graphic design principles.
You’ll have developed your proficiency in Adobe InDesign and Photoshop and built skills in crafting compelling social media content.
You’ll also leave with strategies for maintaining visual consistency in print and digital media, and assets for your portfolio.
How you’re taught
Through practical projects you’ll develop your skills in the software and use a range of tools and techniques to create graphics ready for print or to use online.
This course will be delivered in person on Nottingham Trent University city campus.
Contact hours
You will receive 15 contact hours of quality tuition with an experienced tutor.
Careers and employability
This course can elevate your career by providing practical skills applicable in diverse professional settings. Building your proficiency in Adobe tools, strategic branding, and versatile design capabilities are all valuable assets in marketing, communications, startups, and self-employment.
The hands-on approach of this course ensures you can immediate apply the skills learnt in the workplace.
On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.
Campus and facilities
You will be based in the Nottingham School of Art and Design on the City Campus.
You’ll work in our spacious IT suites equipped with industry standard software including Adobe Creative Cloud.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
This course is ideal for anyone wanting to elevate their design and marketing skills whether you’re working in-house for a marketing or communications team, self-employed or involved in a start-up company.
Level: Beginner/intermediate
Entry requirement: No software experience is required, although you must have basic computer skills and be familiar with Windows operating systems and file management.
You must be over the age of 18 in order to attend this course.
Getting in touch
If you need more help or information, get in touch through our enquiry form
This course is ideal for anyone wanting to elevate their design and marketing skills whether you’re working in-house for a marketing or communications team, self-employed or involved in a start-up company.
Level: Beginner/intermediate
Entry requirement: No software experience is required, although you must have basic computer skills and be familiar with Windows operating systems and file management.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £320.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit:
If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You will also need to bring with you:
- A notepad and pen
- USB stick with images you’d like to work with or anything else relevant you’d like to practice on
- You can bring your own laptop with Adobe software loaded (if preferred), although PC’s will be available to learn on in the classroom.
You can read the terms and conditions of booking here.
The fee for this course is £320.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit:
If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You will also need to bring with you:
- A notepad and pen
- USB stick with images you’d like to work with or anything else relevant you’d like to practice on
- You can bring your own laptop with Adobe software loaded (if preferred), although PC’s will be available to learn on in the classroom.
You can read the terms and conditions of booking here.