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Fashion Business Analytics BSc (Hons)

  • Level(s) of Study: Undergraduate
  • UCAS Code(s): W237; W238
  • Start Date(s): September 2023
  • Duration: year(s)
  • Study Mode(s): Full-time / Sandwich
  • Campus: City Campus
  • Entry Requirements:
    More information

Introduction:

If you are a creative analytical thinker, enjoy problem solving, with an entrepreneurial mindset, this course allows you to shape the physical and digital fashion experience by interpreting product and consumer data. Data is at the heart of all fashion organisations, helping to improve sales, better understand consumer behaviour and offer a more personalised shopping experience.

You will use your analytical mindset and knowledge of the fashion consumer to improve decision making and organisational strategy. With this knowledge you will develop customer focused insights to help address current and future challenges using a variety of tools such as Excel, Tableau and Google Analytics.

Forming the important bridge between art and science you will become confident in working collaboratively to gain the relevant skills to be at the forefront of this dynamic, fast paced global industry.

  • Complete an optional year-long work placement, in the UK or abroad, gaining a certificate or diploma in professional practice.
  • With an emphasis on work-based learning participate in live interdisciplinary collaborative projects and attend teaching sessions with global brands and industry experts such as Farfetch, Next, Microsoft, John Lewis, Fraser Group, ASOS and SME’s.
  • Supported by specific modules, networking opportunities and industry mentors, focus on the creation of your personal professional portfolio, attending mock assessment centres in readiness for work experience and achieving your goals.
  • Learn how to interpret and visualise data using industry relevant software such as Excel, Tableau, Google/Adobe Analytics, Adobe Illustrator, InDesign and Clo3d

What you’ll study

The course aims to provide you with a strong understanding of the sustainable global retail business environment and fashion industry roles. You will gain the knowledge and ability to extract and manipulate a variety of fashion related data across different industry specific software. Interacting collaboratively, you will be provided with the necessary skills to strategically interpret and provide visionary and meaningful insights, communicating and visualising relevant data for departments and roles.

As students will be entering the course from different backgrounds the curriculum will allow you the necessary academic and technical skills to progress at each level and onwards into your chosen career.

The course aims to foster an entrepreneurial mindset, allowing individuals to work independently, but also add value through future thinking within a team, generating opportunities for creative and reflective problem solving.

Global Markets and the Fashion Consumer

(40 credits) full year

In this module you will research global consumer trends, considering issues such as inclusivity, diversity, sustainability, and community. Your learning will be underpinned with key marketing principles to allow you to contextualise the fashion business environment. Marketing models and theories provide you with the tools to understand the modern fashion consumer. Distinctive features of this module include a live team project opportunities and collaboration.  You will visually realise your work through industry standard software such as Adobe InDesign and Illustrator.

Introduction to Fashion Industry

(40 credits) full year

In this module you will gain an awareness of global fashion business practices, focusing on the range of job roles within the industry and business structures. You will explore organisational behaviour and people management, discussing areas such as business ethics and sustainability, financial and operational processes. There will be a commercial work like experience focus, supplemented with guest lecturers and industry experts. Your learning will be underpinned by academic principles, models, and theories.

Data Analytics

(20 credits) half year

In this module you will be introduced to the foundations of data management. This will include an introduction to web, digital, merchandising and product analytics, with a focus on the key metrics and how this relates to the customer experience. Data literacy will be explored through statistical analysis and trends, using industry relevant software such as Excel. Mini practical workshops and video outputs will allow you to build your commercial knowledge to help inform industry practice.

Professional Practice & Networking

(20 credits) half year

In this module you will develop and promote your professional portfolio in preparation for future employability and career aspirations within the fashion industry. You will recognise your strengths, skills, and competencies to ensure you have the relevant techniques to prepare for work experience or your own entrepreneurial venture. There will be an emphasis on start-ups, assessment centres, interviews, and digital practice. Continued self-reflection, supplemented with networking events, alumni, and industry mentoring, will allow you to maximise your future opportunities.

Data Modelling & Business Forecasting

(40 credits) full year

In this module you will continue to build on your knowledge of data management and global business practices. Exploring product and lifestyle merchandising you will develop skills and knowledge of planning, budgeting, trading, and business operations. There will be a focus on sustainability and lean management, within the analysis of the distribution and supply chain network. You will investigate and evaluate relevant data to provide business solutions, using models and theories and relevant industry software tools such as advanced Excel, WSSI and SQL.

Customer Experience

(40 credits) half year

This module will immerse you in the future innovation and technology being explored within the fashion industry to enhance the customer experience. You will investigate new experiential areas such as the metaverse, gaming, artificial intelligence/reality and how these impacts on the consumer journey. Quantifying the effectiveness of digital activity and customer insights, you will analyse data touchpoints and provide visual solutions to improve content and performance marketing. There will be a focus on industry software such as Google/Adobe analytics and visualisation tools such as tableau, to interpret and maximise opportunities in the fashion environment.

Optional Module:

(20 credits) half year

You will choose one module from a selection such as:

  • Digital Marketing and Communication
  • Buying, Merchandising and Product Fundamentals
  • Motion Graphics
  • The Art of the Video Interview
  • Responding to the Visual World
  • 3D Materials and Explorations

Co Lab: Research, Exploration and Risk-taking

(20 credits) half year

Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.
You can choose to take a year-long work placement during your studies, with the chance to gain an additional Diploma or Certificate in Professional Practice, dependent on duration. A placement year will give you the opportunity to gain real, hands-on experience and valuable skills for the future. Course tutors and our Employability team are on hand to support you in applying for placement and professional practice opportunities.

Strategic Customer Insights & Analytics

(40 credits) full year

This module allows you to consolidate your learning by investigating strategic customer insights, business developments and improvements, underpinning with relevant models, theories, and techniques applicable to the context of the global fashion environment. You will have the opportunity to project manage and participate within a live interdisciplinary group project, exploring innovation and demonstrating intrapreneurship, by the extraction and interpretation of data to provide meaningful solutions. Analysing and optimising digital performance will allow you to visualise your results and enhance customer engagement and conversion.

Final Major Project

(60 credits) full year

You will have an opportunity to undertake an investigative study on a self-selected, specialist subject relating to the Fashion Business Analytics course and the global industry, thus enabling you to personalise your learnings towards future career aspirations. You can develop either a research-based topic or business plan to enable you to realise any entrepreneurial ambitions. The focus is on self-directed research, analysis, and evaluation, to allow you to strategically develop solutions and insights. This will be tailored with academic support and the NTU Enterprise hub.

Graduate Portfolio

(20 Credits) full year

This module will continue to build on your professional portfolio journey. It will ensure you are graduate ready to promote ‘your brand’ within the wider fashion industry to realise your career ambitions. You will reflect on and consolidate your learning, recognising your qualities and attributes within your personal development plan, to successfully position yourself within this innovative and progressive industry. You will have the opportunity to collaborate and showcase your talent through experiential fashion technology, such as Clo3d.

Further information on what you'll study

  • Personalise learning through developing either a research-based investigative topic or business plan to enable you to realise any entrepreneurial ambitions.
  • Attend optional study trips to international fashion capitals such as New York, Shanghai, and Tokyo.
  • Visit global brand head offices, conferences, trade shows, experiential retail, digital innovation labs and VR studios to gain contemporary industry insight.

Video Gallery

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How you’re taught

You will be taught through a variety of teaching and learning experiences which will include:

  • Active collaborative learning
  • Learning through research
  • Online or Blended learning
  • Lecture
  • Networking
  • Peer learning
  • Practical
  • Professional practice
  • Reflection
  • Self-assessment
  • Seminar
  • Simulation
  • Small group tutoring
  • IT Workshops
  • Verbal and visual presentations
  • Study trips, conferences, trade fairs and events

Collaboration across courses

This course offers our new innovative collaboration module. This gives you the opportunity to work collaboratively with your contemporaries from a range of different art and design subjects and beyond. You’ll be working alongside artists, designers, photographers, illustrators, animators, and filmmakers on daring and creative projects that prepare you for a rewarding career in your chosen industry. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community.

Exchange opportunities

If you’re thinking about studying part of your degree abroad, the course has exchange agreements with a number of institutions around the world.

Exchanges take place in Year Two of the course. You’ll receive guidance from the University about where you can study, and help in completing your application and arranging your exchange.

Showcase

You will be given the opportunity to exhibit your work during your time at NTU to members of the creative industries. Visit our ‘We Are Creatives’ showcase to take a look at the work of this year's graduating students’.

Contact hours

  • Year 1 lectures/seminars/workshops/tutorials (20%), independent study (80%)
  • Year 2 lectures/seminars/workshops/tutorials (20%), independent study (80%)
  • Year 3 lectures/seminars/workshops/tutorials (20%), independent study (80%)

Further information

NTU is in the UK’s Top 15 for Art & Design in the Complete University Guide 2023 (Ranked 15th).

Staff Profiles

Justine Davidson

Principal Lecturer

Nottingham School of Art & Design

Justine is a Senior Lecturer teaching across the BA (Hons) Fashion Management course specialising in buying and merchandising and is a module leader for level 5 in this specialism.

Felicity Walker

Senior Lecturer

Nottingham School of Art & Design

Felicity Walker is a Senior Lecturer of Fashion Management.

How you’re assessed

  • Year 1 coursework (67%), practical assessments (33%)
  • Year 2 coursework (50%), practical assessments (50%)
  • Year 3 coursework (77%), practical assessments (23%)

Careers and employability

Brands and retailers are seeking employees confident to work with data to inform decisions on marketing, customer, and product development. Graduates from this course are well placed to fill the growing fashion and technology skills gap; with the ability to be flexible, adaptable, and responding innovatively to the changing needs of the industry. Graduates have also started their own businesses.

Graduates can enter careers such as merchandising, data analytics and customer insights, roles including:

  • Entrepreneur/ Business Owner/ Transformation Leader
  • Consumer Insights & Analytics
  • Customer Experience Manager
  • Digital Marketing & E-Commerce
  • Merchandiser/Merchandiser & Trading Analyst
  • Logistics/ PLM
  • Strategy Analyst
  • Digital Retail Analyst
  • Business Analyst

Connecting with industry and work placement opportunities

Industry professionals will visit the course to guest lecture and share their experiences. Live projects and competitions will help you to gain real experience of the industry, make contacts, and build your portfolio and CV.

You’ll be encouraged to undertake short periods of work experience alongside your studies. You will normally complete these placements during holiday periods, but you will have the option of taking up to two weeks out of term time, which you can negotiate with your tutor.

In addition, you’ll also have the opportunity to complete a longer work experience or placement, with the chance to gain an additional Diploma or Certificate in Professional Practice, dependent on duration. Course tutors and our Employability team are on hand to support you in applying for placement and professional practice opportunities.

YouFirst – working with our Employability team

Studying a creative degree in a large university has many benefits, none more so than having access to a large employability team.

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. You can benefit from this at any time during your studies and for up to three years after completing your course.

Creative Industries Federation

We are members of the Creative Industries Federation (CIF), which means students in the Nottingham School of Art & Design have the opportunity to sign up to free student membership. Creative Industries Federation are an organisation that represents, champions and supports the UK’s creative industries and membership grants students exclusive access to their selection of resources and events to help advance your career and connect with industry.

Campus and facilities

You will be based in the Barnes Wallis building at the heart of the City Campus, with its modern teaching rooms, collaborative working spaces and Mac suites. View our Nottingham School of Art & Design Facilities Hub here.

Entry requirements

120 UCAS Tariff points

    What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs  – English and Maths grade C / 4.
  • NTU may admit a student with advanced standing beyond the beginning of a course, through an assessment of that student's prior learning, whether it is certificated or uncertificated. Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available to these prospective students, such as recognising experiential learning or transferring to a similar course at another institution, otherwise known as credit transfer.

    All prospective students who wish to apply via Recognition of Prior Learning should initially contact the central Admissions and Enquiries Team who will be able to support you through the process.

    All applications welcome

    We welcome applications from prospective students with a range of qualifications and experience, and all are assessed on an individual basis. Mature applicants who do not meet the standard entry criteria can still be considered providing they have relevant experience to compliment any qualifications.

International qualifications 

We accept qualifications from all over the world – check yours here:

Undergraduate preparation courses (Foundation)

If you don’t yet meet our entry requirements, we offer Foundation courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:

English language entry requirements 

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Advanced standing (starting your undergraduate degree in year 2 or 3)

You may be able to start your undergraduate course in year 2 or 3 based on what you have studied before.  This decision would be made in accordance with our Recognition of Prior Learning and Credit Transfer Policy.

Would you like some advice on your study plans? 

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The School will cover the costs of any mandatory study trips.

In Final Year, the Nottingham School of Art & Design will provide infrastructure costs for your Degree Showcase, including course catalogue and exhibition set-up costs. If you’re selected to showcase your work at Graduate Fashion Week in London, the School will cover the cost of transporting your work and the exhibition stand.

Additional costs

Print and copy costs

The University allocates an annual printing and copying allowance of £20 depending on the course you are studying. For more details about costs for additional print and copying required over and above the annual allowance please see the Printing, photocopying and scanning information on the Library website.

Depending on the materials you choose to work with, you should budget a minimum of £100 - £200 in each year to cover printing costs.

Stationery and reading materials

Most study modules will recommend one or more core textbooks, which most students choose to purchase. Book costs vary between courses and further information is available in the University’s bookshop, Blackwell’s.

A good supply of these essential textbooks are available in the University libraries, which students can easily borrow or access directly whilst studying in the library. You should budget £110 in Year One and £220 in Year Two for stationery and reading materials. In Final Year, you should budget around £500, to include dissertation printing and binding.

Other module costs, you’ll need to budget £100 - £200 (minimum) in Year One (to include essential books, and 2nd hand garments), £130 (minimum) in Year Two, and £150 (minimum) in Final Year.

Field trips

All essential field trip costs will be included in your course fees. There may be the opportunity to take part in optional field trips, which do incur additional costs.

If you choose to join optional study trips, you’ll need to budget:

  • £300 – optional European trip
  • £1,200 – optional New York trip
  • £400 – optional European trip
  • £200 – self-funded research trips
  • £1,600 - optional Asian trip
  • £150 – optional field trips

Placements

You will have the opportunity to gain an extra qualification – a Certificate in Professional Practice on the Full-Time route. Or you may decide to switch to the Sandwich route, which includes a one-year Placement. Whether pursuing the Full Time or the Sandwich route you will need to budget for accommodation, travel and living costs whilst on Placement.

Costs will vary depending on whether the Placement is paid or unpaid, local or global. If you are working overseas, you will need to factor in the cost of setting up a bank account and visa applications; some companies pay for the visa as part of the Placement offer.

You should also budget £500 for interview/assessment centres in preparation for your Placement year.

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion, and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The School will cover the costs of any mandatory study trips.

In Final Year, the Nottingham School of Art & Design will provide infrastructure costs for your Degree Showcase, inc

luding course catalogue and exhibition set-up costs. If you’re selected to showcase your work at Graduate Fashion Week in London, the School will cover the cost of transporting your work and the exhibition stand.

Additional costs

Print and copy costs

The University allocates an annual printing and copying allowance of £20 depending on the course you are studying. For more details about costs for additional print and copying required over and above the annual allowance please see the Printing, photocopying and scanning information on the Library website.

Depending on the materials you choose to work with, you should budget a minimum of £100 - £200 in each year to cover printing costs.

Stationery and reading materials

Most study modules will recommend one or more core textbooks, which most students choose to purchase. Book costs vary between courses and further information is available in the University’s bookshop, Blackwell’s.

A good supply of these essential textbooks are available in the University libraries, which students can easily borrow or access directly whilst studying in the library. You should budget £110 in Year One and £220 in Year Two for stationery and reading materials. In Final Year, you should budget around £500, to include dissertation printing and binding.

Other module costs, you’ll need to budget £100 - £200 (minimum) in Year One (to include essential books, and 2nd hand garments), £130 (minimum) in Year Two, and £150 (minimum) in Final Year.

Field trips

All essential field trip costs will be included in your course fees. There may be the opportunity to take part in optional field trips, which do incur additional costs.

If you choose to join optional study trips, you’ll need to budget:

  • £300 – optional European trip
  • £1,200 – optional New York trip
  • £400 – optional European trip
  • £200 – self-funded research trips
  • £1,600 - optional Asian trip
  • £150 – optional field trips

Placements

You will have the opportunity to gain an extra qualification – a Certificate in Professional Practice on the Full-Time route. Or you may decide to switch to the Sandwich route, which includes a one-year Placement. Whether pursuing the Full Time or the Sandwich route you will need to budget for accommodation, travel and living costs whilst on Placement.

Costs will vary depending on whether the Placement is paid or unpaid, local or global. If you are working overseas, you will need to factor in the cost of setting up a bank account and visa applications; some companies pay for the visa as part of the Placement offer.

You should also budget £500 for interview/assessment centres in preparation for your Placement year.

How to apply

Apply through UCAS.

Getting in touch

If you need any more help or information, please email our Admissions team or call +44 (0)115 848 4200.

You can apply for this course through UCAS. If you are not applying to any other UK universities, you can apply directly to us on our NTU applicant portal.

Application advice

Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example.  After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Writing your personal statement

Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:

Would you like some advice on your study plans? 

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.