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Siobhan Mudd


United Kingdom
The exposure to the lecturers with their vast knowledge was extremely motivating – I felt there could be no better place to study this course!

More about Siobhan

Why did you want to study a professional course?

“Having worked for 20 years within the insights and marketing world, I wanted to take the opportunity to refresh my knowledge, marketing practices and improve my ways of working. The Chartered Institute of Marketing (CIM) course not only covered traditional marketing and communications, but also afforded me the chance to enhance my digital skills; this was really important to me.

I have always had enthusiasm and passion for my job, this is based on foundation of continual learning and development to ensure I remain relevant in an ever-changing world.”

Why did you choose to study at NTU?

“Nottingham Trent University Business School not only has an outstanding reputation in the academic world; but also, within the business world. The lecturers have great links with local, national and international corporations, including my own company, Moy Park.

The centre city campus was very convenient for study, surrounded with several supporting services and a large library.”

How did you balance your study alongside your professional role?

“It was tough to balance working and study, you need to be organised and plan your study. My Employer, Moy Park, gave me the time off each week for lessons, which was great.”

How did you find the teaching and support staff on your course?

“I would rate the teaching and support staff as excellent. They genuinely care about delivering a great learning experience. Even when our lessons switched from in classroom to virtual, the same care to ensure we had the best learning experience was taken.”

What was your favourite thing about your course?

“There are so many things I gained from the course. Meeting professionals from a wide range of business and specialisms was great. Talking through business ideas and issues with their different lens was very useful.  The exposure to the lecturers with their vast knowledge was extremely motivating. Their strong links with the CIM were evident, and impactful – I felt like there could be no better place to study this course!

Studying at Nottingham Business School to gain my CIM certificate has given me confidence to challenge the norm, with critical thinking passion to ensure that I land the best possible outcomes. All this is based on the solid foundational learning that was provided by Nottingham Business School.”

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