Human-AI Decision Making: Trust, Bias and Organisational Accountability
School: Nottingham Business School
Study mode(s): Full-time / Part-time
Starting: 2026
Funding: UK student / EU student (non-UK) / International student (non-EU) / Self-funded
Project overview
As AI tools become routine in finance, healthcare, logistics, recruitment, performance evaluation and public services, organisations face a compound challenge: getting humans and AI systems to work together in ways that are safe, effective and trustworthy, while managing the ways in which human and algorithmic biases interact, amplify each other and shape outcomes.
This project brings together two connected research strands: the dynamics of trust, boundary-setting and cognitive load in human-AI collaboration, and the interactions between human preconception and algorithmic bias in high-stakes organisational decisions. Together, they address one of the most urgent questions in contemporary management: how do we design and govern AI-augmented decision environments that are both effective and accountable?
Candidates may choose to focus on either of the following sub-directions, or to develop work that spans both:
Sub-direction 1: Trust, Cognitive Load and Human-AI Collaboration
*How trust in AI calibrates or miscalibrates in dynamic operational settings
*Patterns of cognitive load and mental-model alignment when humans and AI share decisions
*How AI explanations and confidence signals influence human inference and error
*How AI-generated omissions or framings reshape communication in team-based decisions
Sub-direction 2: Bias Interactions and Fair Decision Systems
*How human preconceptions shape the interpretation of algorithmic outputs (and vice versa)
*Override behaviours that intensify or compound flawed AI recommendations
*Design and evaluation of socio-technical interventions to reduce interactional bias
*Decision architectures and interfaces that help counteract classic human biases
Applicants should have a relevant degree in management, information systems, computer science, organisational behaviour or a related field. An interest in cognitive science, AI systems, human-machine collaboration or algorithmic fairness would be particularly useful.
Supervisors
Entry qualifications
Management, organisational psychology, or related disciplines. Strong qualitative or mixed-methods skills required. Interest in the emotional and relational side of work essential.
How to apply
Applications for October 2026 intake close on 1st July 2026. Please visit our how to apply page for a step-by-step guide and make an application.
Fees and funding
This is a self-funded PhD project for UK and International applicants.
Guidance and support
For more information about the NBS PhD Programme, including entry requirements and application process, please visit: https://www.ntu.ac.uk/course/nottingham-business-school/res/this-year/research-degrees-in-business
Nottingham Business School is triple crown accredited with EQUIS, AACSB and AMBA – the highest international benchmarks for business education. It has also been ranked by the Financial Times for its Executive Education programmes in 2023 and 2024. NBS is one of only 47 global business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations of Principles of Responsible Management Education (PRME).
Its purpose is to provide research and education that combines academic excellence with positive impact on people, business and society. As a world leader in experiential learning and personalisation, joining NBS as a researcher is an opportunity to achieve your potential.
Still need help?
Contact Dr Chinomso Nwagboso on:
- Email: chinomso.nwagboso@ntu.ac.uk