Nottingham Trent University and Music Intel announce new education partnership
Nottingham Trent University (NTU) and Music Intel Ltd have announced a new partnership that will bring practical music data intelligence into NTU’s BA (Hons) Music Business course.
Published on 29 September 2026
During the 2026/27 academic year, students will use Music Intel’s Musicata Pro and Artist Lab platforms as part of an artist development project.
Students will identify emerging artists and use data from across streaming, social media, audience and geographic activity to support decisions around releases, campaigns, touring and revenue opportunities. The programme will also introduce students to streaming integrity and the responsible use of music data.
Music Intel will support the course through online teaching, an interactive session at NTU and continued access to a dedicated platform environment throughout the project.
Wendy Pollard, Chief Operating Officer and Co-Founder of Music Intel, said:
“Music students are entering an industry where creative instinct and data must work together. This partnership gives them the opportunity to work with live artist data, make informed decisions and measure what happens next.
“We are delighted to help NTU students build practical skills they can take directly into the music industry.”
Michael Wynne, Senior Lecturer and Course Leader for BA (Hons) Music Business at Nottingham Trent University, said:
“This partnership gives our students the opportunity to apply what they learn to genuine artist development projects.
“They will be able to discover artists, interpret their data, build campaigns and evaluate the results. That practical experience will add real value to the course and help prepare them for careers across the music business.”
Students who complete the programme will have the opportunity to gain Music Intel certification. An award will also recognise the student who makes the strongest use of the platform during their artist project.
The partnership will help NTU and Music Intel explore how music data intelligence can support future teaching and prepare students for the changing needs of the industry.
About Music Intel Ltd
Music Intel Ltd is an independent UK music technology company. Its platforms connect artist, audience, streaming, campaign and touring data to support informed decisions across the music industry.