Partnering with Fujitsu to shape the future of work and wellbeing
Fujitsu is a global technology company employing over 6,000 people in the UK, with a strategic mission to build trust in society through innovation. Our partnership is built on shared values of sustainability, inclusivity and digital transformation.
Our strategic partnership brings together Fujitsu’s UK Delivery arm and NTU’s academic expertise to explore the evolving world of work and co-create practical, research-informed solutions that benefit organisations and employees alike.
Our collaboration focuses on wellbeing, culture, and the future workplace, with a strong emphasis on student development, innovation, and applied research.
Research and Innovation in Action
Our partnership has delivered significant outcomes through collaborative research and innovation projects, with NTU and Fujitsu collaborating on projects that explore workplace culture, digital wellbeing, and behavioural change. A Knowledge Transfer Partnership (KTP) led by Associate Professor of Behavioural Psychology, Zara Whysall, in our Business School supported sustainable improvements in teamwork, organisational effectiveness, and staff resilience across Fujitsu’s UK Delivery team.
As part of the project, the team co-developed a digital tool called the Culture Profiler to help measure and guide cultural change using real employee data. Workshops, toolkits, and training were introduced to support meaningful engagement and long-term impact.
Project outcomes included:
- £1.3 million in savings through reduced turnover and absenteeism
- Employee engagement increased from 67% to 71%
- Staff turnover dropped from 14% to 6%, saving £702,000
- Absenteeism fell from 12.6% to 8.4%, saving £428,115
- Knowledge-sharing behaviours increased by up to 7.5%
The Culture Profiler is now used across Fujitsu UK and is being considered for rollout across Europe, with plans to develop it into a customer-facing tool as part of Fujitsu’s consultancy services. This partnership has transformed Fujitsu’s approach to workplace culture, giving leaders insights into what drives success and ensuring long-term benefits for employees, customers, and the wider business.
Nine new NPCC Policing Academic Centres of Excellence launching in October 2025
Professor Andy Newton at NTU, with the support of Fujitsu, successfully bid for one of nine new National Police Chiefs’ Council Policing Academic Centres of Excellence, funded in partnership with UK Research and Innovation (UKRI).
Working closely with Forces, the P-ACEs will drive collaboration among academia and policing. They will ensure that policing is shaped by the latest and best scientific expertise, and that the UK’s leading researchers are able to challenge and innovate in partnership with policing as together we strive to improve public safety.
The two key functions of the P-ACEs are to:
- mobilise, showcase and make accessible to policing key insights, findings and outputs from their work
- respond to the evidence needs, questions and problems raised by policing and work with policing to co-develop new research and knowledge exchange activities
Fujitsu provided a letter of support and pledged in-kind contribution of c £20,000 to the Nottingham Trent University P-ACE over three years. At this Centre Professor Andy Newton will bring together experts in policing at NTU with police partners and industrial partners to develop leading innovative solutions and approaches to improve the effectiveness and efficiency of UK policing.
European Union - funded Project Privacy compliant health data as a service for AI development
The lead organisation for this project is the University of Turku in Finland. Nottingham Trent University, Fujitsu Technology Solutions Belgium and Fujitsu Technology Solutions Luxembourg are part of the project consortium of 19 partners.
Project summary
Artificial intelligence (AI) enables data-driven innovations in health care. AI systems, which process vast amounts of data quickly and in detail, show promise both as a tool for preventive health care and clinical decision-making. However, the distributed storage and limited access to health data form a barrier to innovation, as developing trustworthy AI systems requires large datasets for training and validation. Secure, privacy compliant data utilization is key for unlocking the full potential of AI and data analytics.
In this project, the current state-of-the-art data synthesis methods will be advanced towards a more generalized approach of synthetic data generation. The project will also develop metrics for testing and validation, as well as protocols that enable synthetic data generation without access to real-world data (through multi-party computation).
NTU’s role in the project
Through Professor David Brown NTU is leading the work on Validation and Use Cases, and tasks related to the coordination of the requirements gathering and piloting of the developed technologies at different sites across countries including Belgium, Finland, Portugal, Spain, and the UK.
Fujitsu Technology Solutions Belgium’s role in the project
FJBE will support the project mainly in leading the creation of the Health Data Hub which will facilitate data demand and supply and enable transactions of the Data Market. Fujitsu Belgium is also responsible for delineating the exploitation strategy, both individually and as a consortium, and for ensuring sustainability and maintenance of the Health Data Hub post-project.
Fujitsu Luxembourg’s role in the project
as a technology provider FJLU is responsible for the security and privacy requirements relevant for the secure processing, storage and sharing of health data.
Developing the next generation of industry professionals
Our partnership is also focused on supporting the next generation of digital professionals.
Fujitsu actively contributes to student life at NTU through:
- Guest lectures and insight events
- Co-curricular activities and hackathons
- Mentoring and early-career development opportunities
The company is a regular presence at the NTU Computer Science Degree Showcase, where final-year students present innovative projects to employers. These events help students build networks and understand what employers are looking for in digital, consultancy, and tech roles.
Contact us
We are always looking for new ways to collaborate. If you are interested in working with NTU to develop talent, support entrepreneurship, or access academic expertise, get in touch.