Visual Merchandising
- Level(s) of Study: Short course
- Start Date(s): 10 July 2024
- Duration: Wednesday - Friday, 10 am - 4 pm, three days
- Study Mode(s): Short course
- Campus: City Campus
- Entry Requirements:
More information
Introduction:
Maximising your product displays through in-store and in-window showcases, visual merchandising can revolutionise your store layout, amplify your brand message, and ignite an explosion of sales.
Exploring the industry's most powerful techniques for captivating your audience's attention, this course will show you how to create displays that leave a lasting impression, boost sales, and entice customers to make additional purchases.
Delve into the world of mannequins, props, and fixtures and transform them into captivating works of art, that breathe life into your brand identity on this course.
You'll craft your own visual merchandising calendar, unlocking the power of seasonal displays, aligning them perfectly with key events in the retail calendar, and identify the value and importance of shop floor plans to optimise your store layout, ensuring a seamless flow that entices customers to explore every corner.
Gain experience undertaking a visual merchandising scheme and build your knowledge working to a brief, delivered through informal lectures, and engaging, creative projects.
This course is for professionals working in the visual merchandising industry seeking to enhance design skills and stay ahead of the curve, interior designers looking to expand their repertoire and gain expertise in the art of visual storytelling, and equally it’s great for individuals passionate about visual merchandising as a career.
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You’ll be part of a design community in our creative studio culture; one that promotes discussion and collaboration and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your designs at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
Receive a certificate of attendance when you’ve successfully completed the course; a great way to enhance your CV.
Here's what previous students said about the course:
‘The whole experience was amazing and Jason our tutor was so welcoming! I enrolled on this course to help with building my confidence in visual merchandising. I've taken away a better understanding on what it takes to create a window display and most enjoyed applying those skills during the course on a more practical level.' NA
‘I wanted to learn more about visual merchandising so I could increase sales and footfall to raise more money for our charity shop. The course has taught me to think outside the box. The whole experience has been amazing, I have learnt so much and enjoyed meeting everyone else on the course.' FA, The Children's Society
‘Fab course, fab tutor. Very enjoyable and informative. I thought it would be useful to do the course for work and give me more job satisfaction and options. I've got lots of useful information on layout designs.' LR, Flowers by Lesley
‘Jason has been AMAZING! He has made the course come to life with the practical sessions. I've taken away loads! Great ideas for my business and made new friends and got to know other businesses.’ KE, Ninos Y Ninas
‘A fabulous learning experience with a very engaging tutor. I work with my daughter in her shop and my window dressing skills needed improving. I've learnt to simplify my displays and that less is more, learnt better folding techniques for garments and product placement. I enjoyed the practical elements of the course, when all my senses are engaged and everything made sense and fell into place.' AE, Ninos Y Ninas
What you’ll study
The course will cover topics such as the selection of mannequins, furniture, props and fixtures, lighting design, spatial planning, brand identity and till point displays.
Throughout the course, you’ll develop skills through hands-on projects and exercises that simulate real-world design scenarios.
You’ll learn to how to produce shop floor plans, mood boards and a visual merchandising calendar to present and communicate your ideas effectively.
You’ll be introduced to the methods and techniques used to complete a project (whether this is for your own shop or for a client) and translate those requirements into a cohesive design plan.
On this course, you will:
- understand the importance of being a creative and a conceptual thinker and how to translate your ideas into a visually effective display
- appreciate the importance of using particular materials in a space to create a certain mood
- learn how to develop a visual merchandising design scheme through window treatments, props and accessories
- consider the importance of sustainability within the design environment
- plan a retail space whilst thinking about the customer journey and user experience
- practice methods and techniques that explore what is required to take on a design project
- develop industry skills within a supportive and creative learning environment.
Here’s a breakdown of what you’ll be studying during the course.
- Session 1: Foundations of Visual Merchandising
- Session 2: Advanced Visual Merchandising Strategies
- Session 3: Sustainable Practices and Evaluation in Visual Merchandising
- Introduction to visual merchandising and its role in retail
- Elements and principles of effective visual displays
- Techniques for creating captivating and cohesive displays
- Incorporating storytelling and brand narratives into visual merchandising
- Exploring current trends and innovations in visual merchandising
- Utilising technology and digital tools in visual displays
- Store layout optimisation for customer flow and engagement
- Creating impactful seasonal and promotional displays
- Incorporating sustainability and ethical considerations in visual merchandising
- Measuring and evaluating the effectiveness of visual displays
- Collaboration and communication strategies with cross-functional teams
- Exploring future directions and emerging trends in visual merchandising
Further information on what you'll study
By the end of the course, you’ll have a solid foundation in visual merchandising principles and techniques and will be able to create well-designed retail spaces that meet the needs and preferences of specific spaces, and clients.
You’ll leave the course with a design project in progress and developed a good understanding of the profession, enabling you to pursue your chosen career or pathway.
How you’re taught
During the sessions you’ll be taught the basics of visual merchandising, with tasks and activities to complete with support from the tutor; you can then practice these activities further between sessions.
This course will be delivered in person on Nottingham Trent University city campus.
Contact hours
You will receive 15 contact hours of quality tuition with an experienced tutor.
Careers and employability
The course is designed to prepare you to succeed in the retail design industry, from designing your own shop to working with clients and what it’s like to be part of a larger visual merchandising design practice.
On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.
Campus and facilities
You will be based in the School of Architecture, Design and Built Environment on the City Campus.
You’ll find collaborative working spaces where you develop your sketches and concepts, and IT suites equipped with industry standard software including Adobe Creative Cloud.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner to Intermediate / Professional
You must be over the age of 18 to attend this course.
Getting in touch
If you need more help or information, get in touch through our enquiry form
Level: Beginner to Intermediate / Professional
You must be over the age of 18 to attend this course.
Fees and funding
The fee for this course is £495.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit
If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies, including most materials to create your designs and other great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You will also need to bring with you:
- any drawing materials you may like to work with (pens, pencils, crayons, markers etc)
- notepad, pen and USB stick.
You can read the terms and conditions of booking here.
Need accommodation for a week long summer course?
We offer single rooms in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Bookings are taken on a seven-night basis, from Saturday to Saturday.
The rooms are single occupancy, with a private bathroom.
Find out more at www.ntu.ac.uk/summeraccommodation
The fee for this course is £495.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit
If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies, including most materials to create your designs and other great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You will also need to bring with you:
- any drawing materials you may like to work with (pens, pencils, crayons, markers etc)
- notepad, pen and USB stick.
You can read the terms and conditions of booking here.
Need accommodation for a week long summer course?
We offer single rooms in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Bookings are taken on a seven-night basis, from Saturday to Saturday.
The rooms are single occupancy, with a private bathroom.
Find out more at www.ntu.ac.uk/summeraccommodation
How to apply
You can book this course via the NTU online store:
Weekday course (10 - 12 July 2024)
You can book this course via the NTU online store: