Skip to content

Video Making for Marketing and Communications

  • Level(s) of Study: Short course
  • Course Fee:

    £450

  • Start Date(s): 10 July 2024
  • Duration: Wednesday to Friday, 10 am - 4 pm, three days
  • Study Mode(s): Short course
  • Campus: City Campus
  • Entry Requirements:
    More information
Apply now

Introduction:

Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.

Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital training and health and safety information.

With the increasingly high-resolution cameras built into mobile phones the tools needed to create top quality videos are already at hand.

So, all that you now need are the skills to develop and produce your videos to a professional level.

  • This practical course is for marketers or small business owners who want to create effective short videos for little or no cost.
  • You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website.
  • Whatever your need, having the skills to create something that is unique and impressive is essential.

What you’ll study

On this course, you will:

  • develop and visualise ideas
  • learn the language of shooting, including framing, angles and camera movement
  • write scripts and create storyboards and shot lists
  • complete pre-production procedures for being on location
  • learn how to capture images on phone cameras
  • edit using iMovie
  • add voice-overs, sound effects and music
  • render for web or display.

Working out the purpose, form and audience of your intended promotional video.

  • Will it be a company advert?
  • Will it be a technical informer?
  • What style will it be?
  • Who are you trying to reach?

The planning and preparation needed to obtain the assets to create your video.

  • Where will it be filmed?
  • How will it be filmed?
  • Who will film it?
  • What things will you need?
  • Will it need actors or voice-overs?
  • What will it cost?

Effective planning is key to a successful shoot.

Location scouting, shot lists, storyboards, rehearsals, timings, schedules are some of the things explored to ensure that you are fully prepared to get every shot you need.

Splicing together the sound and vision to create your finished promotional video.

  • What shot goes in the edit?
  • How does a voice-over match up?
  • Does it need music?
  • How do I get it ready for a website or social media?

This will be a hands-on workshop using readily available software to complete and output your video ready for posting wherever you wish to promote it.

Further information on what you'll study

By the end of the course, you’ll be well on your way to building your own videos to share with your audience.

You’ll also have a better understanding of the stages of the production process and the knowledge, skills and enthusiasm to keep making short videos well beyond the course.

How you’re taught

Tutor profile: Tom Dennis is a filmmaker who has been telling stories all over the world for almost a decade now; for clients such as BBC, ITV, Netflix and Google.

He launched his own business making films for independent businesses, as he’s passionate about telling the stories of the people in his hometown of Nottingham.

Campus and facilities

You will be based in the School of Art and Design on the City Campus.

You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.

Take a Virtual Tour

Entry requirements

Level: Beginner

Entry requirement: No previous video-making experience is required but you should be confident in using basic functions on your smartphone.

Getting in touch

If you need more help or information, get in touch through our enquiry form

Level: Beginner

Entry requirement: No previous video-making experience is required but you should be confident in using basic functions on your smartphone.

Fees and funding

The fee for this course is

Three day course £450

Payment is due at the time of booking.

The fee for this course is

Three day course £450

Payment is due at the time of booking.

How to apply

You can book your place via the NTU online store:

10 - 12 July 2024

You can book your place via the NTU online store:

10 - 12 July 2024