Event Management MA
About this course
On this hands-on Masters degree our aim is to cultivate high quality, entrepreneurially-adept graduates to work in all aspects of the event industry – and to positively influence change in the event sector.
If you have a particular specialism or project you’d like to develop, this can form the focus of your degree, whilst we’ll equip you with the knowledge, skillset and work-based experience to forge a successful career in the exciting events industry.
You’ll develop a strong knowledge base across a broad cross-section of the events industry. Specifically, you will develop an understanding of the legal and economic challenges inherent within the industry, as well as creative marketing techniques and the process and considerations of running an event from conception to completion.
You’ll also have specific sessions focused on career progression and finding opportunities within the events business.
You will be expected to run, or be involved with running, a variety of events throughout the year.
What you’ll study
We run commercial businesses, including a live music and events venue and an esports complex. These dynamic spaces provide opportunities for you to learn, gain valuable experience, and work alongside industry professionals who deliver events week in, week out.
Our courses cover a range of subjects, including esports, film and TV, content creation, broadcasting and event production, music business, sound and performance. This creative network enables opportunities to collaborate, connect and extend your own skillset.
You’ll be paired with an industry mentor, matched to your project and/or specialism. They’ll work with you throughout your studies, acting as an external source of advice, support, contacts, and possibly employment opportunities.
You’ll also have the opportunity to access a new event management/production company structure to help align working practices to the real working world, benefiting from NTU’s broad array of event opportunities.
- Major Practical Project
- Prospects and Opportunities Development
- Legal and Economic Framework
- Marketing Strategies and Testing in Events
- Research Project
(60 credit points)
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed project exploring an area that is of personal interest to you. You will negotiate the context and mode of delivery of the project with your module lead, who will then supervise your work from conception through to completion. You'll also be assigned a mentor from industry to help steer your project from an inside industry perspective.
You will design and deliver the project and create accompanying reflective, critical and contextual materials. This project will encompass everything that you have learned and experienced throughout your educational, personal and professional journey. It is your time to shine, and make your mark on the industry!
You will need to propose the event you will work on as part of the major project, so please consider what this might before starting your course.
(20 credit points)
This module explores your place in the event industry and will influence your future progression whether that is as a freelance practitioner, or a relevant employee within the Events sector. You will be challenged to develop bespoke business and personal identities by investigating relevant business models, strategies and practices. These investigations will contribute to the development of an output plan with a focus on personalisation and a relationship-based approach to dealing with clients in business-to-business and consumer contexts.
You will present your output plan to a panel for the chance to gain the Employability Grant to aid your next steps, and you will submit relevant supporting materials to complete your ongoing critical evaluation and review of your own personal development in preparation for launching your future career in the event industry.
(20 credit points)
The event industry is fast-paced and ever-changing. It is essential that you remain ahead of the game to ensure compliance and economic success. Legal frameworks form the backbone to all of the policies, procedures and practices in event management. You need to study their relevance and application in a variety of event scenarios.
You will investigate requirements for compliance in the participation of event company management. The module will give you insight into the economic challenges on the world stage, and how the 2 facets of event management go hand in hand.
You will demonstrate understanding in this by taking part in a professional conversation exploring the legal and economic frameworks associated with your chosen event industry sub sector. Your findings will feed into the 'Prospects and Opportunity Development' and 'Major Practical Project' modules as well as with our Event Management and Production company
(20 credit points)
Marketing is vital in contributing to the success of every live event. It is not simply a case of sending out a few Tweets and an email push anymore: To succeed, you must be innovative and reactive to change and this requires careful planning and testing to ensure currency and relevance.
You will study all of this throughout this module, and carry out practical activities to test your own marketing strategies. On completion you will evaluate these activities and report on marketing efficiencies in line with stakeholder and commercial expectations. You'll then take this work and use it to inform your proposal and design of your Major Practical Project.
You will also be able to apply these skills from within event and production management.
(60 credit points)
In an ever-shifting and more complex creative industry, the need to source, analyse and process knowledge has never been more important.
Research is an essential skill in the toolbox for any creative practitioner wanting to have an extensive and rewarding career in a brave new world of opportunity and challenge.
The Research Project module enables you to collaborate with other creative cohorts and formulate life-long robust research practices. You will learn the essential skills necessary to investigate and synthesise information in order to develop informed conclusions and new and exciting practices.
The module will enable you to take a deep dive into your own specialist areas of interest to deliver a large research project. The project can be delivered in media that most closely align with your creativity, with outputs that could include a whole range of audio, visual or webspace artefacts.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
How you're taught
The three key approaches to learning and teaching for this course are:
- Active collaborative learning
- Learning through research
- Blended learning
You'll learn through workshops, lectures, small group and one-to-one tutoring designed to help you develop the practical and thinking skills that you'll need when you embark on a career in events and entertainment industries.
How you're assessed
Assessment
You will be assessed in a number of ways, including:
- Written assignments
- Reports
- Presentations
- Creative outputs/production
- Portfolio
Careers and employability
Our aim is to equip you with the knowledge, experience and important connections to enter the events and entertainment industries.
You'll graduate with the skillset to design and deliver a range of events, from weddings and corporate events, right through to large-scale outdoor festivals and live events.
Roles include:
- Event manager
- Freelance event designer
- Event business owner
- Marketing and events co-ordinator
- Event planner
- Project manager.
YouFirst – working with our Employability Team
Studying a degree at a popular university has many benefits, none more so than having access to a large employability team.
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Campus and facilities
You’ll get to learn and develop in world-class facilities that host public-facing events every week of the year.
In Metronome, you’ll find some amazing facilities, jampacked with recording studios, rehearsal rooms, performances spaces, and a 400-capacity venue.
With its unrivaled reputation for the quality of its sound and visuals, it’s home to a commercial programme of live events throughout the year; from music to theatre productions. It’s the perfect space to develop your skills and connect with the pros.
Providing more event experience opportunities is our esports complex; a 14,000 sqft venue kitted out with world-class facilities and technology for esports and other emerging technologies. It’s here where you’ll have the chance to work on esports tournaments and a range of corporate events.
City Campus
City Campus boasts cafes, shops, a gym, a three-story Students’ Union building, and an art gallery. You’ll have access to the Boots Library right in the centre of the campus, fully equipped with journals, articles, books and e-resources, as well as a laptop loan service and PCs for student use. There’s also a dedicated postgraduate study room at the Boots Library; a private space for postgraduate students to work and study.
You can also use the facilities at Clifton Campus and Brackenhurst Campus, just outside Southwell.
Accommodation
We offer accommodation specifically for postgraduate students. You can find out more on our accommodation pages.
Entry requirements
UK students
Academic Entry Requirements:
This programme is open to graduates with a degree from any discipline and does not require event management study to be completed at undergraduate level.
- A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution
- If you don't have a degree, please detail related industry experience and the length of time the activities took place over in your personal statement
- Applicants should have a genuine interest in event management. Please use the personal statement to demonstrate your motivation and suitability for the course, including related skills.
- Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.5.
Other Requirements:
Personal statement:
You should include in your personal statement why you want to study this course and what career in Event Management you are aiming for. Please provide evidence of your experience organising events, managing people and organising projects involving other people. Plus any marketing skills or experience.
Please consider and include the type of event you would like to work on during the course which you will deliver as your major project.
Interview:
You'll be invited to an informal interview after you submit your application, to determine your project ideas, your fit with the course, and to discuss your aspirations.
Additional requirements for UK students
There are no additional requirements for this course.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
Getting in touch
If you need more help or information, get in touch through our enquiry form.
International students
Academic entry requirements:
This programme is open to graduates with a degree from any discipline and does not require event management study to be completed at undergraduate level.
- A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution
- Applicants should have a genuine interest in event management. Please use the personal statement to demonstrate your motivation and suitability for the course, including related skills.
- Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.5.
Other requirements
Personal statement: You should include in your personal statement why you want to study this course and what career in Event Management you are aiming for. Please provide evidence of your experience organising events, managing people and organising projects involving other people. Plus any marketing skills or experience.
Please consider and include the type of event you would like to work on during the course which you will deliver as your major project.
We accept equivalent qualifications from all over the world. Please check your international entry requirements by country.
English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.
Additional requirements for international students
There are no additional requirements for this course.
English language requirements
View our English language requirements for all courses, including alternative English language tests and country qualifications accepted by the University.
If you need help achieving the language requirements, we offer a Pre-Sessional English for Academic Purposes course on our City campus which is an intensive preparation course for academic study at NTU.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
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Getting in touch
If you need advice about studying at NTU as an international student or how to apply, our international webpages are a great place to start. If you have any questions about your study options, your international qualifications, experience, grades or other results, please get in touch through our enquiry form. Our international teams are highly experienced in answering queries from students all over the world.
Policies
We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.
