Role
A Senior Lecturer on FMB 2nd year teaching staff, Module Leader for FMBR20005 Marketing Strategy and Insight module, joining the team in 2021 having spent 25 years in the fashion and sports industry.
Also teach on the Co-Lab, Creative Integrated Communications and Brand Development and Promotion modules.
Career overview
Held numerous marketing domestic and international senior leadership marketing roles within global sports, footwear and clothing companies. These brands include Barbour, Lacoste, New Balance, Speedo, Sperry and Keds.
Experience in leading global marketing teams, retail development and global retail expansion, campaign photography and videography creation, ecomm studio management, trade marketing, event management, public relations, media management, sponsorship, collaborations/rights holder negotiations, agency management and digital marketing