Adam is a Lecturer in Marketing at Nottingham Business School and works across a range of modules at each level of the undergraduate programme. Most recently, Adam has taught Contemporary Issues in Strategic Marketing Management, Research for Marketing, and Principals of Marketing. In addition to the provision of teaching, Adam is developing his research profile in the field of Marketing.
Adam joined the University as an Associate Lecturer in 2019 while undertaking his funded Doctoral Research with the Department of Marketing. In addition to this, Adam worked as a Visiting Lecturer at York Business School, supervising MSc Research Projects and working as a module leader on the CMDA (Chartered Manager Degree Apprenticeship) programme.
Adam is currently in the final stages of a PhD focusing on value co-creation in political brand communities.
Adam works as Reviewer for a research publication.