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Holly Cooke – Building a business that people can connect with
Holly Cooke is the founder and chief executive of The Lonely Girls Club – the fast-growing social enterprise that has transformed a simple friendship group into a nationwide business with more than 160,000 members across eight British cities.
The 29-year-old launched Lonely Girls after struggling with loneliness when she moved to London. Now her organisation hosts scores of paid-for events every month, ranging from brunches and walks to theatre trips and football nights.
In episode 82 of the Nottingham Business School’s Business Leaders Podcast, Holly tells Honorary Visiting Professor Mike Sassi how she started the club as a sideline, while holding down a full-time corporate marketing role.
Now she has turned her personal project into a fully-fledged business – and a community of like-minded women. Holly says: “It’s about being able to help people… and pay the bills at the same time.”