NTU student Arooj Aftab
Fashion Communication and promotion ticks all the boxes. It covers the entire fashion industry and gives you the opportunity to find your niche and what you really enjoy doing.

More about Arooj

What made you choose to study at NTU?“I’d heard a lot about NTU and how successful the School of Art & Design School is. I remember being unsure of what to do when I was choosing my university options, but while studying my foundation year I remember one of my tutors saying that Nottingham Trent University would really suit me. When looking further into the University I discovered that I really  liked it and Nottingham in general, it felt like a place I could call my second home and somewhere I would settle into easily.”

What do you enjoy most about your course?“I love how broad and creative it is, you learn so many different skills and really develop as a creative. From fashion films to branding, styling, and pitching marketing ideas, you work on a huge variety of projects and that’s what I really enjoy. No matter how many people there are on the course, it’s all about you as an individual, your own ideas, and how you can execute them to best of your ability. You don’t just learn from the tutors and self- study, you learn from each other too, and everyone brings different ideas and perspective which is great.”

What projects are you currently working on?“I’m currently working on a live project with Levi’s. They came in to meet us face-to-face and deliver the brief for the project, as well as watching our presentations to find out the campaign ideas we had come up with for them.

“The brief was to develop an experiential marketing campaign for the brand targeting Gen Z.  It’s a lot of fun and a great experience to have the opportunity to work with an industry client!”

What is the most valuable thing you have learnt from your course so far?“ I think to be open minded. Some of the things I thought I would love doing I didn’t, and some of the things I thought I would dislike I absolutely loved! I’ve learnt that you have to give things a chance and that you can’t tell if you will like something before you try it!”

Has the course included any speakers / lecturers from industry?
"Yes! We’ve had visits from Boots, Student High Street, Fred Perry, and many more!"

What do you like about studying and living in Nottingham?
“There are lots of cool and quirky places to socialise; I’m still discovering new places after living here for over two years. The nightlife is good and there is always something happening! Nottingham as a whole is very student orientated. Everyone knows each other and it’s nice to be a part of so many friendship groups.”

Why would you recommend studying Fashion Communication & Promotion at NTU?
“Fashion Communication and Promotion ticks all the boxes. It covers the entire fashion industry and gives you the opportunity to find your niche and what you really enjoy doing. NTU is also really good at looking after their students, it’s clear that they care. They have recently won the University of the Year Award, and I’m proud that I’ll be graduating from a University that has been recognised in this way.”

What are your ambitions for the future?“I have so much I’d like to do! Creative Direction and PR are the two main areas I’d like to work in. Once I’ve gained some experience in the industry and established some good connections, I would love to start my own creative agency and become my own boss.

“I also plan to continue to network and work as an influencer. I would like to do more collaborations with brands on my Instagram and continue to develop my following. I’m also considering entering the world of video content (Youtube).”

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