NTU Product Design Students Success at New Designers 2024
NTU Product Design students have achieved outstanding recognition at the annual New Designers showcase, held at the Business Design Centre in London.
By Antonio Cuyas | Published on 17 July 2024
Categories: Student Showcase; School of Architecture, Design and the Built Environment;

The two week showcase celebrates the emerging talent of design graduates across the UK. This annual celebration showcases over 3,000 designs from more than 100 university courses, spanning disciplines such as Furniture Design, Product Design, Industrial and Spatial Design, Graphic Design, Illustration and Animation, Motion Art, Digital Art, and Game Design.
NTU's Product Design department achieved outstanding success and garnered significant acclaim for its innovative designs across its courses: BA (Hons) Product Design, BSc (Hons) Product Design, and BA (Hons) Furniture and Product Design. Throughout the event, designs were honoured with prestigious awards such as the New Designers Awards, Associate Prize Awards, Loves and Likes from leading organisations nationwide.

Hugo Matthew, George Almond, and Sam Russell winners of the New Designers Award.
Hugo Matthew, Winner Of The Unilever: Dove Sustainable Beauty Innovation Award, commented, "I was generally just really happy to be showing my project at new designers and getting to talk to people about it, everyone seemed really interested, especially those with a background in wool."
Sam Russell, Winner of The SeymourPowell Award, added, "I am honoured to have been awarded the SeymourPowell 'Shape the Future' award at New Designers. My goal was to demonstrate that inclusive products can look great while remaining affordable, and I am thrilled that a company like SeymourPowell recognised my efforts."

Amelia Pegrum, winner of the JDD Prize For Elegance & Design
Amelia Pegrum, Winner Of The JDD Prize For Elegance & Design, shared, "New designers was really great to get face to face with industry and to meet other students from similar courses. I enjoyed it lots; it was a really cool way to round off my uni experience, and hopefully will help me to get jobs!"
Eva Ellis, Winner Of The Boss Furniture Design Prize, stated, “Having the privilege to exhibit my work and discuss my project with industry professionals at New Designers has been an incredibly rewarding experience. The inspiring atmosphere, surrounded by innovative student projects, coupled with the invaluable feedback and networking opportunities, made it an unforgettable event.”

Mia Sgambati, winner of the Teknion New Furniture Designer of the Year
Fiona Davidson, Course Leader for the BA (Hons) Furniture and Product Design course, shared,“To win a single prize at New Designers in any year is an achievement. For four different students from the same course to win four prestigious furniture awards from the likes of Habitat, Boss, Teknion and JDD Designs is testament to the diversity of work on show. Even more gratifying were the positive comments, likes and loves from industry and public alike, commending the excellent quality and breadth of all the work on show across our stand.
Our students are not afraid to tackle prescient design issues facing the planet and society as a whole, and that makes me immensely proud and optimistic for the future.“

NTU Product Design students posing for a picture at the New Designers 2024 showcase.
Joseph Stewart, course leader for the BSc (Hons) Product Design course remarked,"Our widespread success at New Designers reflects the superb standard and variety of student work. It is particularly pleasing to see that students are tackling pivotal issues, such as inclusive design, sustainability, and biodiversity - winning awards from esteemed organisations like Seymourpowell and Unilever in the process."
This year’s showcase lived up to expectations as NTU received a multitude of awards. From everyone at the School of Architecture, Design and the Built Environment and NTU, a huge congratulations to all students who showcased their work.
List of student awards:
New Designers Awards
- Dove Sustainable Beauty Award – Hugo Matthew (BSc (Hons) Product Design)
- The Habitat Future Design Award – George Almond (BA (Hons) Furniture & Product Design)
- SeymourPowell Award – Sam Russell (BSc (Hons) Product Design)
Associate Prize Awards
- Boss Furniture Designer Of The Year – Eva Ellis (BA (Hons) Furniture & Product Design)
- JDD Prize For Elegance & Design – Amelia Pegrum (BA (Hons) Furniture & Product Design)
- Teknion New Furniture Designer Of The Year – Mia Sgambati (BA (Hons) Furniture & Product Design)
Loves and Like Awardees
BA (Hons) Product Design
- Bethany Grover – Boss
- Sean Guyett - Creative Conscience & Dyson Best In Show
- Jessica Nagle – Creative Conscience
- Ella Sainsbury – SeymourPowell
- Zahra Achda - Kenwood
BA (Hons) Furniture & Product Design
- George Almond – Sylva
- Charlie Blake – Sylva
- Jack Brooks – Landor & Sylva
- Eva Ellis – Habitat, MADE & PriestmanGoode
- Amelia Pegrum – Boss
- Anthony Rae – MADE
- Mia Sgambati - Habitat
BSc (Hons) Product Design
- Leo Bachellerie – Unilever/Dove x 2 & Joseph & Joseph
- Rowan Baxter – PriestmanGoode
- Jack Courtier – Joseph & Joseph
- Hugo Matthew – Creative Conscience
- Sam Russell – Dyson Best In Show
Learn more about their designs by visiting the New Designers website.