Advertising and Marketing Communications MSc
- Level(s) of Study: Postgraduate taught
- Start Date(s): September 2023
- Duration: One year full-time / two years with a work placement (September starters)
- Study Mode(s): Full-time / Sandwich
- Campus: City Campus
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Entry Requirements:
More information
Introduction:
Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.
Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in--company experience project, or a business research project.
Designed for aspiring communications specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
- a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
- the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
- knowledge and understanding on how organisations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.
- knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances.
- a comprehensive knowledge and critical understanding of marketing and communications strategy development process.
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Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.
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You have the option to gain two professional qualifications, the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing. -
93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021). -
NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021. -
You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
What you’ll study
Don’t just take our word for it, hear from our students themselves
Careers and employability
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Matching your ambition
Our course is designed to produce graduates with focused knowledge on communications planning, development and implementation. This is crucial knowledge needed to succeed in roles such as Account Manager or Campaign Manager.
Account Managers are often responsible for a portfolio of corporate accounts. They are strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.
Campaign Managers are specialists in devising integrated marketing campaigns to enforce an organisation's brand and identity across the marketing mix, and responsible for the procedure, implementation, tracking and measurement of marketing campaigns.
Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:
- Marketing and Business Development Manager
- Marketing Manager
- Brand Manager
- Account Executive
- Product Manager
Employability Team
We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.
Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.
Services they provide include:
- Finding placements, internships and part-time work
- Helping you to pursue self-employment
- Advice on taking gap years and time out
- Information and help on getting into volunteering
- Providing advice on further study.
As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.
You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
Campus and facilities
How to apply
Ready to join us? Apply through our NTU Applicant Portal.
- Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
- Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
- Track the progress of your application – you can do this by logging into the Application Portal.
- Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
- Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
- Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.
Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.
If you need some help in writing your application you can view our handy tips.
Good luck with your application!
Apply online through our NTU applicant portal.
Application advice
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Writing your personal statement
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