Digital Marketing MSc
- Level(s) of Study: Postgraduate taught
- Start Date(s): September 2023
- Duration: One year full-time/two years with a work placement
- Study Mode(s): Full-time / Sandwich
- Campus: City Campus
-
Entry Requirements:
More information
Introduction:
Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.
Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.
You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.
Designed for aspiring digital specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
- the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
- learn skills and knowledge within strategic marketing and digital marketing processes.
- demonstrated knowledge and understanding of digital marketing tactics and implementation.
- the ability to effectively use information and communication technologies relevant to the marketing discipline.
- the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.
Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.
-
You have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing. -
93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021). -
NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021. -
86% of MSc Digital Marketing students are in graduate level jobs within 15 months after graduation (Graduate Outcomes Survey 2020/21).
What you’ll study
Don’t just take our word for it, hear from our students themselves
Careers and employability
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Matching your ambition
Our course is designed to produce graduates with focused knowledge of digital. This is crucial knowledge needed to succeed as a Digital Marketing Manager, Digital Campaigns Manager or Digital Strategist.
Digital Marketing and Digital Campaigns Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:
- Digital Media Planner
- Digital Marketing Executive
- Internet Marketing Analyst
- Digital Marketing Managers
- Account Managers
Employability Team
We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.
Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.
Services they provide include:
- Finding placements, internships and part-time work
- Helping you to pursue self-employment
- Advice on taking gap years and time out
- Information and help on getting into volunteering
- Providing advice on further study.
As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.
You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
Campus and facilities
How to apply
Ready to join us? Apply through our NTU Applicant Portal.
- Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
- Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
- Track the progress of your application – you can do this by logging into the Application Portal.
- Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
- Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
- Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.
Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.
If you need some help in writing your application you can view our handy tips.
Good luck with your application!
Apply online through our NTU applicant portal.
Application advice
Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.
Writing your personal statement
Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
The University's commitment to delivering the educational services advertised.