Marketing and Brand Management MSc
- Level(s) of Study: Postgraduate taught
- Start Date(s): September 2023 / January 2024
- Duration: One year full-time / two years with a work placement (September starters)
- Study Mode(s): Full-time / Sandwich
- Campus: City Campus
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Entry Requirements:
More information
Introduction:
The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.
Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.
Designed for aspiring brand specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
- a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
- the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
- knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
- knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
- knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.
Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.
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You will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing. -
89% of MSc Marketing and Brand Management (Full-time) students are in graduate level jobs within 15 months after graduation (Graduate Outcomes Survey 2020/21). -
You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS. -
NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021.
What you’ll study
Don’t just take our word for it, hear from our students themselves
Careers and employability
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Matching your ambition
Our course is designed to produce graduates with focused knowledge on brand identity and the brand development process. This is crucial knowledge to have to succeed as a brand specialist, in roles such as Brand Manager, Brand Strategist or Brand Executive.
Brand Managers are responsible for the overall image of a product, organisation or person. They are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.
Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:
- Marketing and Business Development Manager
- Marketing Manager
- Brand Manager
- Account Executive
- Product Manager
Employability Team
We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.
Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.
Services they provide include:
- Finding placements, internships and part-time work
- Helping you to pursue self-employment
- Advice on taking gap years and time out
- Information and help on getting into volunteering
- Providing advice on further study.
As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.
You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
Campus and facilities
How to apply
Ready to join us? Apply through our NTU Applicant Portal.
- Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
- Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
- Track the progress of your application – you can do this by logging into the Application Portal.
- Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
- Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
- Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.
Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.
If you need some help in writing your application you can view our handy tips.
Good luck with your application!
Apply online through our NTU applicant portal.
Application advice
Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.
Writing your personal statement
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