Digital Marketing and Artificial Intelligence
About this course
In today’s fast-paced digital landscape, AI has the potential to revolutionise marketing by enhancing decision making, streamlining operations, and boosting customer engagement. This online microcredential is designed to help you harness the power of AI to transform your digital marketing strategies and elevate your career.
On completion of this microcredential, you will:
- Unlock the power of AI in Digital Marketing.
- Gain practical AI skills.
- Explore ethical and governance issues.
- Become a valuable asset in your workplace.
By the end of this course, you’ll be equipped with the expertise to harness AI for marketing success. You’ll be able to identify and implement AI opportunities, making you a valuable asset to any marketing team and positioning you for career advancement.
If you would like to first build your foundation of knowledge on digital marketing, we recommend you take this free three-week short course.
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You’ll receive 10 UK Level 7 credits in completing this online microcredential. These credits are obtained once you’ve successfully completed your assessment. -
Stack your choice of microcredentials and build towards a Postgraduate Certificate in Leadership and Management Practice from Nottingham Business School.
What you’ll study
In this microcredential, you’ll learn to integrate AI and big data into digital marketing, improving decision-making, targeting, and engagement. The course includes practical AI tools and ethical considerations, concluding with a 2,000-word report. Upon completion, you’ll earn 10 UK Level 7 credits, which can count towards a Postgraduate Certificate in Leadership and Management Practice.
Digital Marketing and Artificial Intelligence
Upskill in AI to optimise digital marketing and operational efficiency. Learn on demand and earn 10 UK level 7 credits.
- Introduction to AI and Digital Marketing
- Consumer Behaviour and Market Competition
- Exploring Types of AI
- AI in the Customer Journey
- Business Implications of AI in the Customer Journey
- Strategic Planning with AI
- Service Design and Online Marketing Strategy
- Integrating AI with Marketing Mix Elements
- Future Trends in AI and Marketing
- Culture, Adoption, and Review
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
Careers and employability
This microcredential will not only enhance your technical and strategic abilities but also position you as a leader capable of driving significant value and innovation within your organisation.
The skills you learn will empower you to lead AI-driven initiatives, motivate and retain staff, and foster a culture of innovation and engagement within your team, crucial for achieving strategic business objectives.
Entry requirements
To join this microcredential, you should have a basic understanding of digital marketing principles, including the marketing planning process, strategy, and marketing mix. No prior knowledge of AI is required. A willingness to explore new technologies and apply them to marketing practices is essential. You’ll need access to a computer with internet connectivity to participate, but no technical skills or paid subscriptions to AI platforms are necessary.
Please note, learning will be delivered in English, so having a solid grasp of the language will be essential for this microcredential.
This microcredential is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career. While some technical knowledge or prior marketing experience may be helpful, it’s not required to complete this microcredential successfully.
Getting in touch
If you need more help or information, get in touch through our enquiry form
To join this microcredential, you should have a basic understanding of digital marketing principles, including the marketing planning process, strategy, and marketing mix. No prior knowledge of AI is required. A willingness to explore new technologies and apply them to marketing practices is essential. You’ll need access to a computer with internet connectivity to participate, but no technical skills or paid subscriptions to AI platforms are necessary.
Please note, learning will be delivered in English, so having a solid grasp of the language will be essential for this microcredential.
This microcredential is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career. While some technical knowledge or prior marketing experience may be helpful, it’s not required to complete this microcredential successfully.
Fees and funding
The course fee is is £650, payable via FutureLearn.
The course fee is is £650, payable via FutureLearn.
How to apply
This course is offered via the FutureLearn platform. Find out more and book your place here. Alternatively, if you’re a business looking to put multiple people onto the programme, please contact NBS.business@ntu.ac.uk.
