Isha
Paikkadan

Why did you choose NTU and your course?

NTU stood out to me quite early on. It has a strong reputation, especially within the School of Art and Design, and when I looked into the course structure it was clear that the focus was very practical rather than purely academic. Nottingham also has a strong student culture, which made the whole experience feel more exciting.

I chose IFB because it sits exactly at the intersection of two things I’ve always been interested in, business and fashion. I had already completed two years studying Fashion and Lifestyle Business Management, so this felt like the natural next step. At one point I thought I would have to choose between business or fashion, but this course showed me that I really didn’t have to.

What’s your favourite thing about your course?

The practical projects and industry focus have been the best part. A lot of the work we do is built around real scenarios rather than just theory. We also have opportunities to hear directly from industry professionals and alumni, which gives you a realistic sense of how the industry actually works.

I’ve particularly enjoyed learning about areas like merchandising, buying, and the sustainability side of fashion. It helped me see how complex the business of fashion really is beyond the design process.

How have you found the course facilities?

The facilities at NTU are genuinely impressive, especially within the School of Art and Design. The studios and fashion labs are very well set up and give you access to equipment and spaces that support creative work.

The library is also one of the biggest resources. It’s huge and has an incredible amount of material, especially the digital database. Through NTU you get access to journals, articles, documentaries, films, academic research and much more, which makes a big difference when you are working on projects or even if you just want to explore.

The exhibition spaces around the art and design buildings are also great because student work is constantly being displayed, which creates a really creative atmosphere.

Have you worked on any live briefs or competitions?

Yes, we’ve had a few competitions and project challenges within the course. One of them was a team competition within IFB where my group actually ended up winning sunglasses as the prize.

Projects like that make the course more engaging because they push you to think competitively and present your ideas clearly.

Has your course included any guest speakers or industry trips?

Yes, quite a few. We had guest sessions from people connected with brands like Paul Smith, L’Oreal, Loom etc. Alumni from the course have also come back to speak about their careers after graduation.

Alongside that we’ve had career workshops, writing sessions, and other industry focused talks that help you understand how the fashion business world works outside university.

What three words would you use to describe Nottingham?

Creative, social, and student driven.

What do you think of the creative and cultural scene in Nottingham? Is Nottingham a good city for an Art & Design student?

Nottingham has a very active creative scene, and there is usually something happening around the city. There are exhibitions, gigs, networking events, student events and a lot of vintage and thrift stores, which makes the city feel quite expressive and individual.
For art and design students it is a good place to study because creativity exists outside the university as well. You see it in the independent shops, the music scene and the events happening across the city. It gives students space to explore ideas beyond the classroom and stay connected to the creative world around them.

Where would you recommend visiting in Nottingham?

I would recommend exploring Hockley. It’s full of vintage shops, independent stores, cafés and small creative spaces, and it really reflects the personality of Nottingham’s creative scene. For fashion students especially, it’s a great place to look around, find inspiration and see how different styles and subcultures exist within the city.

If you could give new students some advice, what would it be?

Start networking early. Don’t wait until your final year to start thinking about where you want to go after university.

Use LinkedIn, connect with people in the industry, attend events and speak to professionals whenever you get the chance. The earlier you start building those connections, the more opportunities you create for yourself later on.

Also apply for things even if you’re not completely sure you’ll get them. The experience of applying and putting yourself out there is valuable in itself.

What do you think of the course staff?

The staff have been very supportive throughout the course. Many of them come from industry backgrounds, so their advice is grounded in real experience. They are also approachable. If you need help with a project, career advice, or even something outside academics, you know you can reach out to them.

Have you used any of the student support services or NTU’s Employabiliy team? How have you found this experience?

Yes, quite a lot actually. I’ve used the employability team for CV support and career advice, and I’ve attended career fairs organised by the university. They’ve also helped with job hunting for part time work.

I’ve also used the Student Wellbeing and disability support services during my time at NTU. Having those systems in place makes a big difference, especially when you’re studying abroad.

What’s next for you after NTU?

I’m interested in moving into the luxury side of the fashion industry. My studies have pushed me towards areas like fashion business strategy, merchandising, and sustainability, particularly within luxury brands.

Has the employability team helped you plan for life beyond NTU?

Yes, the employability team has been helpful in preparing for life after university. I’ve used their support for CV guidance, career fairs and advice on job applications. They also provide useful resources and sessions that help you understand what employers are looking for and how to approach the job market with more confidence.

It’s been a good starting point for thinking about the next steps after graduation.

Why did you want to study in the UK?

For many students from India, studying abroad offers a completely different kind of exposure. Being in a new country pushes you out of your comfort zone and teaches you independence very quickly.

You meet people from different cultures and backgrounds, and that changes the way you understand the world and how you operate within it. That experience alone teaches you a lot beyond what you learn in the classroom.

How is NTU for international students?

My experience has been very positive. NTU has a very diverse student community, so you end up meeting people from all over the world.

I’ve used several of the support services the university provides, including wellbeing support, disability support and employability guidance. I’ve also taken part in events like Global Week representing my community.

Those kinds of initiatives make international students feel included and part of the university community.