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Digital Marketer Degree (integrated) Apprenticeship BA (Hons)

  • Level(s) of Study: Undergraduate
  • Start Date(s): September 2023
  • Duration: 42 months
  • Study Mode(s): Part-time
  • Campus: City Campus
  • Entry Requirements:
    More information


We are currently accepting applications for September 2022 entry.

Evolving digital technologies are shaping the future of customer relations. How do we adapt to these changes and what can we expect from the future of digital marketing?

Our Digital Marketer Degree Apprenticeship allows organisations to stay a step ahead of their customers' needs and develop communications to engage them in a fast-changing world.

Nottingham Business School have both EQUIS and AACSB accreditation.

Course accreditation

  • EQUIS logo

We are ranked among the top 5 of UK universities for employer satisfaction, with a score of 92% for the quality of apprenticeship training provided (FE Choices Employer Satisfaction Survey 2019).

What you’ll study

The structure of the Level 6 Digital Marketer Degree Apprenticeship is based on the Chartered Institute of Marketing (CIM) Professional Digital Marketing qualifications syllabus and encompasses all the knowledge, skills and behaviours from the Institute for Apprenticeships (IfA) Standard.

The principal aim of the Digital Marketer Degree Apprenticeship is to provide a challenging and dynamic educational experience in which learners are developed to be self-reliant, creative, enterprising and challenging professionals, committed to academic excellence and responsive to the changing demands of a dynamic digital marketing profession and the society which it serves.

Core modules

Each apprentices’ learning journey begins with an induction into the operation of the Digital Marketer Degree Apprenticeship course and introduction to the discipline of marketing within the business context. A foundation range of work-based modules are based on the initial theme of building the core competencies and subject knowledge and skills applicable to business and the CIM Professional Certificate in Digital Marketing.

The assessments for the modules that are marked as a CIM Level 4, are dual awarded and can be submitted by the apprentice to the CIM as a stand-alone award or as part of the overall CIM Professional Certificate in Digital Marketing.

During the first year apprentices will be studying the following modules on study recall days

  • Induction
  • Applied Marketing
  • Introduction to Management and Organisational Behaviour
  • Business Analytics
  • Digital Marketing Techniques
  • Personal and Professional Development

Core modules

The second-year curriculum builds on the apprentices’ increased knowledge and with emphasis on application and analysis within digital marketing. More demanding activities will be employed to further develop your cognitive skills and support and encourage your growing independence and self-actuation.

The assessment for the module that is marked as a CIM Level 4, can be submitted by the apprentice to the CIM as a stand-alone award or as the final 3rd module of the overall CIM Professional Certificate in Digital Marketing.

During year two apprentices will be studying the following modules on study recall days.

  • Induction
  • Understanding Buyers and the Customer Journey
  • Web Analytics and Social Media Monitoring
  • Research for Digital Marketing
  • Planning Digital Campaigns
  • Personal Professional Development

Core modules

Year three has been specifically developed to build upon your knowledge and learning skills developed in previous years. New and emerging knowledge is provided which is focused towards digital marketing and organisational challenges. Apprentices will be expected to synthesise and critically evaluate it against their existing knowledge and experience.

The assessments for all 3 modules in level 6 that are marked as a CIM Level 6, are the dual awarded professional modules and can be submitted by the apprentice to the CIM as a stand-alone award or if successful to achieve the full CIM Professional Diploma in Digital Marketing.

Finally, the capstone work-based project module and final personal professional development modules will signal the final stages of the apprentices’ journey towards the End Point Assessment.

During the final year apprentices will be studying the following modules on study recall days.

  • Induction
  • Marketing and Digital Strategy
  • Digital Optimisation
  • Mastering Digital Channels
  • Work Based Research Project
  • Personal Professional Development

Management of the Gateway and End-point assessment (EPA) for integrated apprenticeships

Apprentices who have completed all elements within their degree programme will be able to access the EPA gateway and complete the final End Point Assessment (EPA). This will take place between 3 and 6 months after the completion of the degree.

The EPA for an integrated degree will be carried out by NBS as the End Point Assessment Organization (EPAO), However, as per the IfA requirements an Independent Assessor will be appointed, by the course team either from another institution or organisation, or from the University but outside Nottingham Business School.

The apprentices must have demonstrated that they have met the Knowledge, Skills and Behaviours as required, have English and Maths at the required standard and have evidenced this showing successful ‘sign off’. The apprentices must have passed their degree before going forwards for the EPA and the apprenticeship will not be achieved until both the degree and EPA have been passed.

How you’re taught

As apprentices will be in full-time employment during this degree they will be called back to Nottingham Business School for intensive study blocks for each module. These can last between 3 – 5 days depending on the module. They will also be expected to complete independent study outside of University as well.

The programme uses a variety of teaching, learning and assessment methods, including group work, written assignments and presentations. Apprentices will be working on work-based projects to complete their assignments, which allows them to add value to your organisation as you go through the course.

Apprentices will also have a number of one-on-one tutor sessions during each year, which will allow them to:

  • discuss your personal and professional development
  • discuss and gain feedback about your work
  • ask questions about the projects you're working on
  • raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

Apprentices will also use our virtual learning environment, NOW, which is a flexible web-based system that gives 24-hour access to module learning materials and reading lists. It allows them to discuss work with tutors and submit coursework electronically from anywhere in the world.

In addition, they'll find lots of professional support here, whatever their needs, plus plenty of people to turn to if they need any help or support.

Staff Profiles

Clive Whysall

Senior Lecturer

Nottingham Business School

Clive is Course Leader on the Digital Marketer (integrated) Degree Apprenticeship (DMDA) and Assistant Course Leader and Module Leader on The Chartered Institute of Marketing (CIM) portfolios. He has over…

How you’re assessed

Assessment for the apprenticeship consists of the following:

  • On program assessments - a range of formative and summative module assessments designed to test and evaluate the apprentice’s achievement of the module and course learning outcomes for the degree BA (Hons) Digital Marketing
  • Four, formative, personal development review events. Two onsite, two virtual, to review progress of the apprentice by academic and employer mentor
  • The EPA - report on work-based project, presentation of report on work-based project and interview


Careers and employability

Entry requirements

Individual employers will set the selection criteria for their apprentices though most will be expected to hold:

  • A levels (or equivalent) - BB (80-112 UCAS points)
  • 5 GCSE's including English language and maths at grade C / 4 or above
  • Individual employers may have additional selection criteria for their apprenticeships
  • Applicants who do not meet the standard entry requirements will be considered subject to experience and academic assessment.

Nottingham Business School will liaise with employers to determine their requirements.

Applicants who cannot evidence their required level 2 qualifications will be asked to complete a functional skills assessment prior to joining the course.

Unfortunately this course is not available for EU or international students.

Fees and funding

This programme is applicable for funding under the Institute for Apprenticeships Digital Marketer Integrated Degree at a funding band of £21,000.

For Apprenticeship fees, funding and guidance information, please see our Apprenticeships pages.

Unfortunately this course is not available for EU or international students.

How to apply

As apprentices will be studying whilst working full-time, they will be getting an abundance of on the job experiences and industry connections to ensure your career gets a head start.

For more information or to talk to us about the companies who currently have opportunities available email us or call +44 (0)115 848 4200.

Unfortunately this course is not available for EU or international students.