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CIM Level 6 Diploma in Professional Digital Marketing Non-NTU Award

  • Level(s) of Study: Postgraduate taught; Professional
  • Course Fee:

  • Start Date(s): April 2021; September 2021; January 2022; April 2022
  • Duration: One year part-time
  • Study Mode(s): Part-time
  • Campus: City Campus
  • Entry Requirements:
    More information


The Diploma in Professional Digital Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

This course is aimed at marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

Successful completion of the Diploma in Professional Digital Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Nottingham Business School have both EQUIS and AACSB accreditation.

What you’ll study

This course begins in April 2021, September 2021, January 2022 and April 2022.

Successful completion of three modules will lead to the CIM Diploma in Professional Digital Marketing. Each module can be registered for separately and studied as a distinct, stand alone award in that subject.

To take a qualification, you'll need to join CIM first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.

Accredited Degree

Through the CIM's Accredited Degree programme, you may qualify for exemptions from this course. Take a look at the CIM website to see if you are eligible.

Marketing and Digital Strategy (September start)

This module enables you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques to achieve competitive advantage. Recognise the significance of situation analysis and assess the external and internal environments that enable effective decision making. You will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Situation analysis

  • Understand how to analyse an organisation’s current and future internal and external environments (15%).
  • Interpret relevant information and insights to recommend and inform strategic decision making (15%).

Unit 2: Planning

  • Develop marketing objectives and strategy to deliver organisational objectives (20%).
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).

Unit 3: Implementation and control

  • Define the resources required to deliver the strategic marketing plan  (15%).
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).

Digital Optimisation (January Start)

Adopting digital marketing has required many organisations to transform aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. You will be able to integrate and optimise digital marketing as well as develop strategic responses to change, and measure these to evidence success.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. the end of this module you should be able to:

Unit 1: Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

Unit 2: Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

Unit 3: Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation

The Digital Customer Experience (April start)

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Channel Selection and Customer Insights

  • Assess the strategic options for channel selection (15%).
  • Understand relevant insights into digital customers (15%).

Unit 2: Managing Channels

  • Understand how digital channels are managed effectively in practice (15%).
  • Define requirements for legal compliance in digital campaigns (15%).

Unit 3: Digital Customer Experience

  • Understand the customer journey (20%).
  • Develop plans to improve the user experience (20%).

How you’re taught

A variety of assessment methods are used for the CIM Level 6 Diploma in Professional Digital Marketing. These differ across modules and can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based and both relevant and appropriate for business needs.

The main focus is on blended learning, supported by online resources.


You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 4.30 pm till 6.30 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.

Staff Profiles

Helen Sharp

Principal Lecturer

Nottingham Business School

Helen is a Principal Lecturer in the Marketing Division of Nottingham Business School within Nottingham Trent University. Currently, she holds course Leadership of the Professional Chartered Institute of Marketing (CIM)

Careers and employability

This course does not currently offer placements, but the course assignments are based on real-world issues.

Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.

Career development

In an increasingly crowded workplace, the practical nature of this course differentiates graduates from other applicants, acts as a significant signal to employers that graduates are serious about Marketing and demonstrate that graduates have the skills and techniques needed to manage the marketing function.


Upon completion of the course you will gain a CIM Level 6 Diploma in Professional Digital Marketing - a highly sought after qualification by employers.

NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.

Campus and facilities

Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high-quality management learning environment, designed to encourage creative thinking about real-world issues.

Dryden Centre

A short walk from the Newton building and Boots library, the Dryden Centre facilitates on-campus teaching for Nottingham Business School’s postgraduate and executive education courses. Benefit from the newly built NTU Dryden Enterprise Centre next door that provides dedicated support for entrepreneurs, start-ups, small and medium-sized enterprises.

Entry requirements

You will need:

  • A 2.2 honours degree in Business / Marketing with one-third credits in Marketing or CIM Level 4 Certificate in Professional Marketing and
  • Minimum 18 months in a managerial or supervisory role


  • Significant experience (minimum three years) working in a marketing management role.

Other requirements:

  • Academic or vocational reference

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

You will need to following to apply for this course:

  • IETLS 6.5 (with a minimum of 5.5 in each skill)

For a list of our language requirements please visit our English language page.

Fees and funding

Home fees for start dates between September 2020 - August 2021

Study route

Home fees

One year (full-time)


Cost per module£740 per module 

Home fees for start dates between September 2021 - August 2022

Study route

Home fees

One year (full-time)


Cost per module£732 per module

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs (Please note this cost is set by the CIM and is subject to change)

You will need to register with CIM prior to taking this course and their membership fee is £65.

The assessments cost £190 per module.

How to apply

Ready to join us? Apply through our NTU Applicant Portal.

Make sure you check the entry requirements above carefully before you do. Please contact the course administrator Susana Temple for any enquiries about the course or your application.

Ready to join us? Apply through our NTU Applicant Portal.

Make sure you check the entry requirements above carefully before you do. Please contact the course administrator Susana Temple for any enquiries about the course or your application.