Digital Marketing and Communication for the Creative Industries
- Level(s) of Study: Short course
- Course Fee:
£1,200 (£1,100 if you book and pay in full by 30 April 2025)
- Start Date(s): 21 July 2025
- Duration: Monday to Friday 10 am - 4 pm, two weeks
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
21 July - 1 August 2025, Monday to Friday 10 am - 4 pm
Explore the fast paced and disruptive digital marketing and communications environment!
In this course you will be encouraged to examine a variety of new digital methods of communication and how these are used to engage consumers and tell stories within the fashion and lifestyle industries. You will investigate how data and analytics are used to
measure success and improve brand performance whether it be large multinational or personal brands.
You will be inspired to take risks and experiment with new mediums and concepts while developing a proposal that enriches and enhances user experience across a variety of digital platforms. You will design and develop a range of prototype digital communication solutions, integrating them with the aim of simulating a new user experience.
What you’ll study
The course will begin with an individual research task in which you will select a brand (from our brief) and investigate their current multiplatform digital offering, analysing the content and usage data.
You will then undertake a group project, delivering a presentation outlining a digital marketing and communication strategy for a given brand, including developing and showcasing new prototype designs.
This course is also part of the NTU Global Summer School which attracts undergraduate students from colleges around the world.
- Ecommerce, UX and CX
- Digital marketing strategy
- Wireframing and design for digital platforms
- Data analytics
- Social Media and Influencer Marketing
How you’re taught
This course will be delivered in person on Nottingham Trent University City Campus.
Campus and facilities
You will be taught in our Barnes Wallis Building on our City Campus.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner
Entry requirement: Anyone who is interested in this area of study.
You must be over the age of 18 to attend this course.
Fees and funding
The fee for this course is £1,200
Early-bird discount: £1,100 if you book and pay in full by 30 April 2025.
Deposit: £200 with the balance due by 30 April 2025.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit - If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies, including great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
Need accommodation for a week long summer course?
Accommodation can be booked separately to the course; the rooms are only a few minutes’ walk from our studios and classrooms, and cost £259 per week.
These are single rooms with a private bathroom in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Find out more and book your accommodation here.
How to apply
You can book your place via the NTU online store:
21 July - 1 August 2025, Monday to Friday 10 am - 4 pm
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Tel: +44 (0)115 848 2813