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Digital Skills for Marketing and Communications

  • Level(s) of Study: Professional / Short course
  • Course Fee:

    Available at no cost to eligible individuals (see criteria below).

    *
  • Start Date(s): 30 September 2022
  • Duration: 30 September - 29 October 2022, Fridays 10 am - 4 pm for five weeks
  • Study Mode(s): Short course
  • Campus:
  • Entry Requirements:
    More information

Introduction:

Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £675.

On this practical course, you'll develop your understanding of design principles and effective visual communication skills for marketing on the PC.

Aimed at the beginner with limited or no knowledge of design software, this introductory course will take you from the basics and quickly develop your ability to design professional-looking documents.

What you’ll study

This course will teach you how to spot good layout design so you can develop your digital skills and explore visual techniques for effective marketing and communications.

You'll work in Adobe InDesign, Illustrator and Photoshop to produce professional-looking presentations across both printed and digital media.

During this course you will:

  • have practical sessions using the latest desktop publishing software (Adobe Creative Suite)
  • take part in theoretical discussions featuring contemporary examples of good design practice
  • learn the technical basics of print-ready artwork
  • create files that are suitable for sending to laser, lithographic and digital printers
  • explore the layout of stationery, magazines, newsletters, brochures and webpages with a view to producing consistent, coherent and credible communications.

What will I gain

By the end of the course you'll have the beginnings of an industry-appropriate portfolio, as well as a folder of software instructions and new technical skills.

You'll also receive a certificate of attendance when you complete the course, which is a great way to enhance your CV.

How you’re taught

In-person from the Summit Centre in Kirkby-in-Ashfield.

Contact hours

30 September - 29 October 2022; consecutive Fridays.

10 am - 4 pm

Tutor profile: Mark Williams

Mark Williams teaches software skills on the undergraduate programmes at NTU.

He has a degree in graphic design and 17 years' experience working with and teaching Adobe products.

Mark has developed and delivered training courses to large and small businesses all over the UK.

Here's what our previous attendees said

"I took this course so I could gain skills for employment, and support my husband's business. I've gained confidence in designing material for marketing and communications and enjoyed all of the course." - PS

"I wanted to learn new skills and have learnt how to use Photoshop and InDesign." - MS

"I was looking to learn different techniques in digital software programmes such as creating layouts in order to use them for business marketing. I have gained knowledge in Photoshop and InDesign, and can use different layouts, fonts and edited images for marketing. I enjoyed all of it - the course was well-delivered and Mark was an excellent tutor." - JE

Fees and funding

This course is available at no cost to people living or working in the Kirkby-in-Ashfield or Sutton-in-Ashfield areas.

How to apply

Click to here apply.

If you have any questions about this course, you can email EnterprisingAshfield@ntu.ac.uk or call us at +44 (0)115 848 2813.

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