Copywriting and Content Writing
- Level(s) of Study: Professional / Short course
Available at no cost to eligible individuals (see criteria below).*
- Start Date(s): 8 November 2023
- Duration: 8 November - 13 December 2023, Wednesdays 10am-12.30pm, six weeks
- Study Mode(s): Short course
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
This comprehensive course in copywriting and content writing will equip you with the skills and knowledge you need to create compelling and persuasive copy that engages, informs and inspires your audience.
Whilst copywriting is more on the sales side, content writing is more focused on informing, educating, and persuading. Both are equally important, especially from an SEO perspective, so the two really do go hand in hand and are totally different skills from other kinds of writing.
Whether you're looking to start a career as a copywriter or content writer, or you want to improve your writing skills for business use and marketing, this course is ideal for you.
With a limited number of places on the course, you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work.
How you’re taught
In-person from the Summit Centre in Kirkby-in-Ashfield.
8 November - 13 December 2023, Wednesdays 10am-12.30pm, six weeks
The course will also run on the following dates:
21 February - 27 March 2024, Wednesdays 10am-12.30pm, six weeks
Tutor profile: Faye Stenson
Faye is a copywriter, marketing communications specialist, mentor and trainer.
Faye runs her own copywriting and content writing business, Black & Write, where she’s worked with clients of all types and sizes; from one man bands to household names like Travis Perkins, E.ON, Homebase, The University of Greenwich, Sue Ryder, Nottingham Hospitals Charity and Nottingham Brewery.
Over the years, Faye has written about every subject under the sun – from healthcare to hospitality, technology to toilets (yes, really!).
She’s been featured in a number of well-known publications, including The Daily Telegraph, Marketing Week and Business Reporter magazine.
No previous writing experience is required to access this course.
To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. To check if your home or work postcode is eligible visit the Enterprising Ashfield postcode checker page.