Consumer Psychology for Designers
- Level(s) of Study: Professional / Short course
Available at no cost to eligible individuals (see criteria below).*
- Start Date(s): Next course starts on 25 January 2024
- Duration: Thursday 25 & Friday 26 January 2024, 10am-4pm, two days.
- Study Mode(s): Short course
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
The standard fee would normally be £450.
This course is for any sole-traders, creative entrepreneurs working in a design role, as well as anyone keen to explore the psychological processes that underpin behaviour in the context of design.
Increase your effectiveness in good design to create solutions that exceed your clients’ expectations; from perception and consumer behaviour to bias and inclusion, this course will help you to understand how the brain works, consumer psychology and what really drives your customer.
How you’re taught
In-person from the Summit Centre in Kirkby-in-Ashfield.
Thursday 25 & Friday 26 January 2024, 10am-4pm, two days.
Tutor profile: Yvonne Richardson
Yvonne is a creativity strategist and educator with over 20 years’ of innovation experience.
A creativity provocateur and critical thinker, her training courses draw from her background in psychology, strategic marketing and brand-building.
Yvonne has hopped across companies, freelancing gigs, hit burnout (and bounced back), took a sabbatical, moved into academia, launched an idea and evolved it into a business… and made plenty of mistakes along the way.
Basically, she has been at both the creative coalface and led others through creative process.
With a degree in psychology and postgraduate diploma in applied psychology, Yvonne is currently a lecturer at Nottingham Trent University in the School of Art and Design where she is the subject expert on creativity, innovation and consumer psychology.
You should have experience of working in a creative environment, but no formal qualifications in design are required.
To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. To check if your home or work postcode is eligible visit the Enterprising Ashfield postcode checker page.