About this course
Join us on our BA Content Creation course in Nottingham and learn the skills to develop content marketing strategies, and craft compelling content across a huge variety of industries and content types.
In an age of digital transformation, the world of work has undergone a significant shift. Traditional career paths are evolving, and new job opportunities are emerging at an unprecedented rate. One of the most remarkable developments? The rise of content creator jobs.
From social media influencers and YouTubers to bloggers and podcasters, content creators are now a driving force in the global job market.
You’ll work on the strategy behind content creation, developing a deep understanding of your target audience and proficiency in effective communication. You’ll learn the art of reading briefs and delivering persuasive pitches and social media strategies to clients. Crucially, you’ll also master the skill of data analysis – understanding how to shift your campaigns to deliver results.
Working on real client briefs means you’ll graduate with a portfolio of work and significant experience to take you directly into work.
What you’ll study
Master the art of producing compelling content that cuts through the noise with this hands-on degree. Nottingham School of Art & Design's unique links with the creative industries make it the perfect place to develop your portfolio.
Brand Building: Audience, Analysis and Influence (40 credit points)
In this module you will explore the global impact of social media and the role online content plays within society. You will study the companies that proliferate online content and the tools they use to ensure their content reaches the intended audience.
You will use this knowledge to work independently to develop digital content as part of a campaign exploring a particular issue that effects social media platforms. Using key metrics and datasets to analyse the impact of the content they have produced, you will use information gained from this analysis to adjust and revise their online content strategy.
Becoming Visible (40 credit points)
In this module you will develop your own online content strategy focused on promoting a brand, product or person. You will develop your branding as part of a content strategy to create a cohesive online identity to use across a range of appropriate social media channels.
You will learn how to interpret, analyse and use audience analytics to grow an online community and engage audiences.
Production Skills and Techniques (20 credit points)
In this module you will develop practical skills using a range of audio-visual hardware technologies, such as video cameras, stills cameras, lighting, grip equipment, audio recorders and microphones. You will learn about the pre-production paperwork used in the development of ideas, such as storyboards, call sheets, location scouting and risk assessments.
You will engage with a series of mini practical sessions under timed conditions whereby you will be expected to produce a range of video assets, created using appropriate audio-visual technologies.
Editing and Digital Design (20 credit points)
During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will develop skills using video editing software and image manipulation software to enhance the content you produce.
You will also learn about legislation surrounding copyright and intellectual property and use this knowledge to ensure your creative output complies with legislation in this area.
The Art of Digital Storytelling (40 credit points)
In this module you will be introduced to a broad range of different genres, such as factual and fictional filmmaking techniques and corporate, advertising and music video techniques.
You will then independently choose a specific genre to study further and implement a digital content strategy for producing content for a specified purpose.
Innovation and Strategy (40 credit points)
During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will be expected to explore employability skills and put them into practice whilst demonstrating a growing proficiency working with appropriate hardware and software.
You will be producing content that adheres to a specific house style and guidelines whilst interpreting audience analytics and metrics to drive strategic decision-making with regards to digital content.
Standing Out From the Crowd (20 credit points)
This module will allow you to explore advanced techniques in post-production in order to help enhance your digital content work. You will learn motion graphics and 3D animation techniques to ensure your digital content stands out from the crowd.
You will also learn how to colour grade footage to increase the production value of the high-end content you produce.
Digital Content in the Global Village (20 credit points)
In this module you will learn to analyse and critically debate issues at the forefront of content creation and social media. You will look at the global impact of social media and the current legislation that surrounds it.
You will research and examine literature published in this area and produce your own essay exploring the critical debates surrounding social media.
Digital Content Creation Project (40 credit points)
In this module you will undertake a self-directed synoptic assessment drawing upon knowledge and skills learnt throughout the course. You will produce an innovative online content portfolio that has a clear and established content strategy.
The strategy for your online content will be driven by detailed analysis of metadata, metrics and audience data to justify ongoing reflection and decision making about when to pivot content. This will help ensure the development of a product that lives long after the completion of the module, supports future employability and has the potential to influence positive change within society.
Emerging Technology and Innovation (40 credit points)
Technology and innovation lie at the forefront of content creation and in this module, you will explore, investigate and experiment with the latest advancements influencing the industry. You will test new and emerging software and hardware and explore the ways in which they can be used to enhance, innovate, and influence the creation and distribution of online content.
Business and Entrepreneurship (40 credit points)
During this module you will apply the knowledge and skills gained throughout the duration of your course whilst undertaking 80 hours of work-like experience. You will reflect on the knowledge, skills and personal qualities employed within your work-like experience and explore further employability opportunities within your chosen field.
You will apply innovation and entrepreneurship in the creation of a business plan and appropriate digital assets to develop your own digital content creation business.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
How you're taught
Within individual modules the delivery of the material encourages increasing levels of skill development and student participation, ensuring that, as you progress through the course, you become a more confident and independent learner. We aim to include a range of methods of delivery that may include;
- Lectures
- Seminars
- Workshop
- Group tutorials
- Academic Tutorials (ATs)
- Presentations and Pitches
- Team working
- Independent learning
- Visiting industry professionals
All the modes of delivery are structured to develop on-going abilities and skills through exploring ideas and problem solving.
Assessment
Assessment tasks are designed to challenge students, and to allow them to demonstrate their own creativity and independent research. Assessment design is moderated to ensure students can demonstrate the full range of learning, skills and attributes and to confirm its relevance to the development of the skills needed for the workplace and for further study.
A range of assessment types are used allowing students to demonstrate that they have met the module outcomes. All summative assessment is aligned to formative development of the skills needed. Assessment feedback is developmental and aligned to learning outcomes. Formative feedback includes peer, employer and staff feedback and may be written or verbal. For some modules, there will be a range of submission methods available to offer a degree of personalisation.
Showcase
You will be given the opportunity to exhibit your work during your time at NTU to members of the creative industries.
Careers and employability
Your time at Nottingham School of Art & Design doesn’t have to stop once you finish your undergraduate course. Choose to continue your studies on our postgraduate degrees that can help you further develop your skills and obtain the experience you need to get a head start in your career.
The aim is to arm you with the ability to produce engaging content for high street brands, corporate clients, social media influencers or your own channels as a freelancer or start-up.
Graduates will be highly employable and equipped with skills in design, story-telling, video production, editing, communications, and social media asset building. You’ll be able to pursue work in a wide variety of roles including shoot edit filmmaker, media strategist, digital designer, graphic designer, marketing officer, social media influencer, and digital content editor.
Connecting with industry
Industry professionals will visit the course to guest lecture and share their experiences. Live projects will help you to gain real experience of the industry, make contacts, and build your portfolio and CV.
Work placement and internship opportunities
You will be actively encouraged and supported to undertake informal work experience and professional practice in addition to your studies.
Our teaching staff, including part-time lecturers who are professionally active, help and support students in directing them towards work placement and professional practice opportunities.
YouFirst – working with our Employability Team
Studying a degree at a popular university has many benefits, none more so than having access to a large employability team.
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Campus and facilities
On this course you’ll study across various facilities located on our City Campus.
You’ll have access to:
- 37m2 green screen studio
- 48m2 Motion capture Studio
- 24 seat post-production lab with Dual Screen PC workstations
- 25 seat screening room with Dolby Atmos audio facilities
- Specialist software including Nuke, Mari, Houdini, ZBrush, PF Track & Unreal Engine
- Full Autodesk Suite (Maya, 3DS Max, Mudbox)
- Adobe Creative Suite (After Effects, Photoshop)
- Industry-standard cameras from Sony and Blackmagic
- Wacom Cintiq 13HD touch tablets
- Foley suite
- Production and meeting rooms
- Access to audio post-production equipment.
Entry requirements
UK students
- Standard offer: 112 UCAS Tariff points from up to four qualifications
- Contextual offer: 104 UCAS Tariff points from up to four qualifications
To find out what qualifications have tariff points, please use our tariff calculator.
Additional requirements for UK students
There are no additional requirements for this course.
Contextual offers
If you don’t quite meet our entry requirements, we might be able to make you a lower offer based on a range of factors, including your background (such as where you live and the school or college you attended), your experiences and your individual circumstances (you may have been in care, for example). This is called a contextual offer, and we get data from UCAS to help make these decisions. We do this because we believe everyone with the potential to succeed at NTU should have the opportunity to do so, no matter what barriers you may face.
Meeting our entry requirements
Hundreds of qualifications in the UK have UCAS Tariff points attached to specific grades, including A-levels, BTECs, T Levels and many more. You can use your grades and points from up to four different qualifications to meet our criteria. Enter your predicted or achieved grades into our Tariff calculator to find out how many points your qualifications are worth.
Other qualifications and experience
NTU welcomes applications from students with non-standard qualifications and learning backgrounds, either for year one entry or for advanced standing beyond the start of a course into year 2 or beyond.
We consider study and/or credit achieved from a similar course at another institution (otherwise known as credit transfer), vocational and professional qualifications, and broader work or life experience.
Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available for this route. If you wish to apply via Recognition of Prior Learning, please contact the central Admissions and Enquiries Team who will be able to support you through the process.
Getting in touch
If you need more help or information, get in touch through our enquiry form.
International students
Academic entry requirements: 112 UCAS Tariff points from up to four qualifications. We accept equivalent qualifications from all over the world. Please check your international entry requirements by country.
English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.
Additional requirements for international students
If you need help achieving the academic entry requirements, we offer a Foundation preparation course for this degree. The course is offered through our partner Nottingham Trent International College (NTIC) based on our City campus.
English language requirements
View our English language requirements for all courses, including alternative English language tests and country qualifications accepted by the University.
If you need help achieving the language requirements, we offer a Pre-Sessional English for Academic Purposes course on our City campus which is an intensive preparation course for academic study at NTU.
Other qualifications and experience
If you have the right level of qualifications, you may be able to start your Bachelors degree at NTU in year 2 or year 3. This is called ‘advanced standing’ entry and is decided on a case-by case basis after our assessment of your qualifications and experience.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
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Getting in touch
If you need advice about studying at NTU as an international student or how to apply, our international webpages are a great place to start. If you have any questions about your study options, your international qualifications, experience, grades or other results, please get in touch through our enquiry form. Our international teams are highly experienced in answering queries from students all over the world.
Policies
We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.
