Content Creation BA (Hons)

This module equips you with the essential practical skills to create impactful short-form content for social media platforms like TikTok, Instagram, and YouTube Shorts. You will learn how to plan, shoot, and edit engaging video and photo content.

This module focuses on the essential skills for building and refining a brand in the digital space. You will learn how to define your online presence through content pillars, strategic frameworks, and targeted audience analysis, enabling you to craft a cohesive and authentic brand. The module covers social media audits, content planning, and platform-specific strategies.

This module takes you through the complete process of a social media campaign, from planning and design to execution and performance analysis. You will learn to develop effective campaign strategies, create compelling content, and apply graphic design principles to enhance their visuals. You will also gain practical skills in both creative and analytical aspects of digital marketing, analysing data to measure success and adapting strategies based on real-time performance insights.

This module focuses on ethical considerations in content creation. You will gain an understanding of copyright, fair use, and content ownership while exploring ethical issues such as the use of AI, representation, misinformation, freedom of speech, digital harm, and the responsibilities of content creators. Through case studies, you will examine real-world situations, exploring the balance between creativity, legal boundaries, and ethical practice in the digital landscape.

This module equips you with the practical skills needed to produce high-quality podcasts and live-stream events, with a focus on audio production, live interaction, multi-camera setups, and audience engagement. You will learn technical aspects like multi-camera mixing, OBS, and audio editing, while also honing journalistic skills such as interviewing, storytelling, and audience-focused content creation. You will explore strategies for building and maintaining an engaged audience while ensuring content is both compelling and professionally produced.

This module focuses on creating high-quality, narrative-driven long-form content (6-10 minutes), covering everything from pre-production to advanced filming and editing and AI workflows. You will explore different genres and formats, learning how to tell engaging stories through long-form projects like documentaries, short films, music videos, and promotional content.

Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

This module explores the fast-paced world of digital marketing and communication in fashion and lifestyle. You'll analyse digital brand experiences, experiment with new technologies, and develop a concept proposal with prototype designs. Through individual and group projects, you'll build skills in data analytics, user experience, digital strategy, and storytelling to enhance customer engagement across digital platforms.

Using a given theme, this optional module will broaden your technical and theoretical practice in the subject of motion design. You will produce a piece of short form motion design. Encompassing the use of key fundamentals such as pace, flow, narrative and audio. Whilst responding to the needs of the audience through purpose, context and environment. Studied in mixed-course groups, this module encourages personalisation and cross-course collaboration while helping you build you motion portfolio and skillset.

This optional module lets you personalise your course and collaborate with students from across the Nottingham School of Art & Design. Through seminars, case studies, and practical workshops, you'll explore the full process of producing a fashion magazine editorial and cover shoot, from concept to final edit, while developing technical, creative, and collaborative skills in a simulated industry environment.

This module provides a detailed exploration of Virtual Production, a cutting-edge filmmaking technique that integrates live-action footage with digital environments in real-time. Students will explore a range of advanced technologies such as CGI, augmented reality, motion capture, and LED walls in order to shoot content using immersive and realistic virtual sets. The module will introduce students to the workflow of Virtual Production, from pre-visualisation and real-time engine integration to in-camera visual effects and performance capture.

This module offers the opportunity to work on a live commercial brief from an established record label, developing and producing a music video for multimedia platforms such as YouTube, TikTok, and Instagram. You'll pitch your own concept, then collaborate in cross-course teams to produce the selected idea. The module builds creative, technical, and professional skills in areas including research, direction, filming, editing, ethical practice, and industry-focused teamwork.

Explore how photography can respond to the world around you in this optional module. Through workshops and seminars, you'll experiment with analogue and digital techniques, develop visual responses to contemporary issues, and produce original photographic work. This module offers the chance to personalise your course and collaborate with students from across the School of Art & Design.

Students will gain a broad understanding of how to create and use live events as part of a wider portfolio of activations to create a narrative and shape a conversation. Students will be introduced to the key themes within creative live event production including creating concepts/pitch decks, the importance of location, technical considerations such as lighting, sound and set and the power of collaboration as the centre of successful creative event production.

In Sound Art & Design we explore sound as an artistic medium with various applications in the creative industries. Drawing from a wide range of sound practitioners and critical analyses, this module offers a platform for sound research and experimentation, allowing you to create innovative, research-informed listening experiences. Through a set of practical tasks, you will develop a personal portfolio of sound artefacts and research, enhancing your creative practice.

We have an option for all of our students to undertake a placement year and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

The additional placement year incurs a fee. For international students considering the transfer to the 4-yr SW route it's important to seek advice from the International Student Support team and the Home Office regarding any potential visa implications and costs. For UK students, advice should also be sought regarding SLC eligibility, if applicable.

* If you choose to take the sandwich route option, you will need to apply for this course by using the full-time UCAS code.

If you're studying on our sandwich route you can also opt to study abroad for a full academic year, or for a semester, during Year Three. This is an optional and additional period of study that complements your degree at NTU as an alternative to taking a work placement.

This is an exciting opportunity to experience a different national culture, teaching and learning styles and subjects in an international environment. The destination university must be a year abroad / exchange partner of NTU or member of a formally recognised scheme such as the International Student Exchange Programme (ISEP).

Our NTU Global and student mobility team will support you in finding the right opportunity from one of the many international partners available around the world.

Successful completion of a period of international study will earn you a standalone award an International Study Certificate (minimum six weeks) or the International Study Diploma (minimum 36 weeks).

This module gives you the opportunity to explore emerging technology and trends whilst researching, developing, and planning your final content project. You will test your concepts and refine your ideas before moving into production in Semester 2. You will consider your audience and distribution, and create a clear plan for how your project will be realised. The module concludes with a presentation of your proposed project, which will be signed off as the foundation for your final work.

In this module, you will begin by researching the current state of the content creation industry to understand the trends, challenges, and opportunities shaping professional practice. This knowledge will inform your approach as you work on a series of real or simulated client briefs, helping you to respond in ways that are relevant, creative, and industry-aware. Through these projects, you will build a portfolio of client-focused work while developing essential professional skills such as organisation, project management, and teamwork.

This capstone module is where you bring together everything you have learned throughout the course to create a final content project. You will choose the format, platform, and style of your project, allowing you to showcase your individual strengths, creativity, and professional skills. You will also write a reflection on your personal growth and an analysis of your final project. The module is designed to give you the freedom to define how you want to conclude your degree, producing a substantial piece of work that demonstrates your readiness for industry or further creative pursuits.

This module supports you in preparing for life after graduation by developing a clear career plan and a professional portfolio that showcases your skills. You will carry out a skills audit, explore potential career paths, and create a business or development plan to guide your next steps. Alongside this, you will produce a portfolio of work across different content areas (such as photography, filming, and editing), build a professional online presence, and refine your CV. The module concludes with a presentation of your career plan and portfolio as the final assessment.